Sankey Diagram for Customer Flow and Revenue Attribution,\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n
Design Sankey diagrams that visualize multi-step customer flows and revenue distribution across channels, products, and segments.
Create Sankey diagrams that show how customers flow through multiple stages or how revenue distributes across dimensions, revealing patterns that traditional charts miss.
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Prompt objective
Create Sankey diagrams that show how customers flow through multiple stages or how revenue distributes across dimensions, revealing patterns that traditional charts miss.
Real use case
A SaaS company wants to visualize how trial users flow through different product features before converting to paid plans, showing which feature combinations lead to the highest conversion rates.
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Prompt
Design a Sankey diagram visualization for [COMPANY NAME] to analyze [FLOW TYPE: customer journey/revenue distribution/user behavior].\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n**Data Structure for Sankey:**\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Source nodes, Target nodes, Value (flow volume)\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Example: Channel → Landing Page → Feature Used → Conversion Status\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n**Scenario 1 — Customer Journey Sankey:**\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Nodes: Traffic Source → Landing Page → Action 1 → Action 2 → Outcome\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Flow width proportional to number of users\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Color by: channel, outcome, or segment\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Identify: most common paths, highest-converting paths, biggest drop-offs\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n**Scenario 2 — Revenue Flow Sankey:**\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Nodes: Product Category → Customer Segment → Region → Revenue\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Shows how revenue distributes across dimensions\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Identify: most profitable paths, underperforming segments\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n**Scenario 3 — Budget Allocation Sankey:**\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Nodes: Total Budget → Department → Initiative → Result\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Shows how budget flows to outcomes\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Identify: ROI by path\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n**Design Rules:**\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Maximum 4-5 levels (too many = unreadable)\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Node ordering: logical flow left to right\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Color scheme: consistent per dimension\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Labels: show value on hover, not on chart (clutter)\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Minimum flow threshold: hide flows < [X]% to reduce noise\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n**Implementation:**\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Power BI: Deneb custom visual (Vega-Lite)\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Python: plotly Sankey or pySankey\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- JavaScript: D3.js Sankey\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Data preparation: aggregation query to create source-target-value format\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nInclude a complete data preparation SQL query and visualization code.
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- 1Replace the key placeholders first: COMPANY NAME, FLOW TYPE: customer journey/revenue distribution/user behavior.
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