Interactive Looker Studio Report with Google Analytics and Sheets Data
Create an automated report in Looker Studio connecting GA4, Google Sheets, and BigQuery with interactive filters.
Build a digital marketing report in Looker Studio (formerly Data Studio) that combines data from multiple Google sources, with automatic updates and stakeholder sharing.
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Prompt objective
Build a digital marketing report in Looker Studio (formerly Data Studio) that combines data from multiple Google sources, with automatic updates and stakeholder sharing.
Real use case
Creative Labs Agency manages 12 clients and needs a Looker Studio report template that pulls data from GA4, Google Ads, and a goals spreadsheet to deliver automated monthly reports, saving 20 hours per month of manual work.
Customize these fields first
Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Create the complete specification for a Looker Studio report for [COMPANY/AGENCY NAME] that tracks performance of [CAMPAIGN TYPE/WEBSITE] for [NUMBER] clients/projects.\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n**Data Sources:**\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n1. Google Analytics 4 (GA4) — traffic, conversions, behavior\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n2. Google Ads — spend, CPC, impressions, conversions\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n3. Google Sheets — monthly goals, offline data, notes\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n4. (Optional) BigQuery — consolidated historical data\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n**Page 1 — Executive Overview:**\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Scorecards with previous period comparison (green/red arrows)\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Sessions, Users, Conversion Rate, Revenue, ROAS\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Time series chart: sessions + conversions (dual axis)\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Table: channel performance (organic, paid, social, direct, email)\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Date filter with customizable range + comparison\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n**Page 2 — Paid Traffic:**\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Spend vs Revenue by campaign\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- CPA and ROAS by ad group\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Scatter plot: CTR vs Conversion Rate\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Keyword performance table with metrics\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Blending: Google Ads + GA4 for complete funnel view\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n**Page 3 — Site Behavior:**\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Visual conversion funnel (session -> page_view -> add_to_cart -> purchase)\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Top pages with average time and bounce rate\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Device breakdown: desktop vs mobile vs tablet\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Heatmap: sessions by region/state\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n**Page 4 — Goals and Results:**\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Blended data: GA4 + Sheets (goals)\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Progress bar: actual vs target by KPI\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Monthly table: target, actual, attainment %, variance\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Calculated field: IF(actual >= target, 'Met', 'Below')\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n**Technical Configuration:**\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Required calculated fields (list formulas)\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Data blending: join keys between sources\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Page-level vs report-level filters\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Parameters for dynamic metric selection\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Visual theme: brand colors, fonts, logo\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n- Email scheduling (automatic PDF delivery)\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\n\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\nInclude performance tips to avoid slowdown with large data volumes.
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How to use this prompt
- 1Replace the key placeholders first: COMPANY/AGENCY NAME, CAMPAIGN TYPE/WEBSITE, NUMBER.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
- 5Save your best-performing prompts so they are easy to reuse later.
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