Full Title Tags and Meta Descriptions Audit with Surfer SEO
Analyzes and rewrites title tags and meta descriptions for all priority pages to increase organic CTR.
Optimize the title tags and meta descriptions for the most important site pages to improve click-through rates in search results and gain positions in Google.
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Prompt objective
Optimize the title tags and meta descriptions for the most important site pages to improve click-through rates in search results and gain positions in Google.
Real use case
PetLifeMart, an online pet supply store with 340 indexed pages, noticed their average CTR in Google Search Console is only 1.8% — well below the industry average of 3.5% — and they are losing clicks to competitors with more compelling titles.
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Prompt
Perform a full audit of title tags and meta descriptions for [WEBSITE URL] in the [INDUSTRY] sector, focusing on the [NUMBER] pages with the highest impressions in Google Search Console. **Phase 1 — Diagnosis:** - List pages with CTR below [%] despite having over [NUMBER] impressions/month - Identify duplicate title tags, those that are too long (>60 characters) or too short (<30) - Identify missing, duplicate, or oversized meta descriptions (>155 characters) - Analyze whether titles contain the primary keyword in the first position - Verify that meta descriptions have clear calls-to-action and value propositions **Phase 2 — Optimized Rewrite:** For each page, provide: - Current title tag vs. new one (max. 60 characters) - Current meta description vs. new one (max. 155 characters) - Primary and secondary keyword used - Estimated CTR expected after optimization **Phase 3 — Patterns and Templates:** - Create 5 reusable title tag formulas for each page type (product, category, blog, about, landing page) - Example: '[Product] - [Main Benefit] | [Brand]' - Create 3 meta description templates with click triggers **Reference Tools**: Use Google Search Console data for current CTR and Surfer SEO for competitor SERP analysis. Deliver in spreadsheet format with columns: URL, Current Title, New Title, Current Meta, New Meta, Keyword, Current CTR, Estimated CTR.
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How to use this prompt
- 1Replace the key placeholders first: WEBSITE URL, INDUSTRY, NUMBER, Product.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
- 5Save your best-performing prompts so they are easy to reuse later.
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