Content Pruning and Cannibalized Page Consolidation Plan
Identifies and resolves keyword cannibalization through strategic pruning, merging, and redirects.
Eliminate keyword cannibalization and low-quality content that is damaging the site's overall search performance.
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Prompt objective
Eliminate keyword cannibalization and low-quality content that is damaging the site's overall search performance.
Real use case
EduTech Academy, an online course platform, discovered in Google Search Console that 23 pairs of pages are competing for the same keyword. Organic traffic dropped 18% over the past 3 months, and Ahrefs shows 140 pages with zero organic traffic.
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Prompt
Create a comprehensive content pruning and consolidation plan for [SITE URL], which has [NUMBER] indexed pages, aimed at eliminating cannibalization and strengthening the authority of key pages. **Phase 1 — Problem Identification (Google Search Console + Ahrefs):** - List all URL pairs/groups competing for the same keyword (queries showing multiple URLs) - Identify pages with zero organic clicks in the last 12 months - Identify pages with thin content (<300 words) or outdated content (>18 months without updates) - Classify each page as: KEEP, UPDATE, MERGE, REDIRECT, or DELETE **Phase 2 — Decision Matrix:** For each problematic page, fill in: | URL | Keyword | Average Position | Clicks/month | Backlinks | Decision | Specific Action | Decision criteria: - Pages with backlinks → MERGE content into strongest page + 301 redirect - Pages with zero backlinks and zero traffic → DELETE + 410 gone - Duplicate pages → choose winner + 301 redirect for others - Thin content with potential → EXPAND and optimize **Phase 3 — Consolidation Plan:** For each merge, detail: - Winner URL (redirect destination) - URLs to be redirected - Content to be incorporated into winner URL - New heading structure for consolidated page - Internal link updates (which pages pointed to old URLs) **Phase 4 — Implementation and Monitoring:** - Execution timeline in 4 weekly sprints - 301 redirect map to implement - Update sitemap.xml - Request recrawl in Google Search Console - Tracking dashboard: organic traffic, positions, indexed pages - Checkpoints: 30, 60, and 90 days post-implementation Deliver the complete action spreadsheet and implementation timeline.
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