Internal Linking Strategy with Thematic Authority Map
Creates a strategic internal link map connecting pillar pages to clusters to distribute authority.
Develop an internal link architecture that intelligently distributes link equity, strengthening the most important pages and creating clear thematic silos for Google.
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Prompt objective
Develop an internal link architecture that intelligently distributes link equity, strengthening the most important pages and creating clear thematic silos for Google.
Real use case
HolisticHealth Hub, a natural health portal with 500+ articles, noticed their new articles take over 4 months to get indexed. An analysis in Ahrefs showed that 72% of articles have zero internal links pointing to them, creating orphan pages.
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Prompt
Develop a complete internal linking strategy for [WEBSITE URL] in the [NICHE] niche, which has [NUMBER] indexed pages. **Phase 1 — Current Mapping:** Using data from Screaming Frog or Ahrefs Site Audit, identify: - Orphan pages (zero internal links received) - Pages with excessive internal links (>100) - Average click depth (ideal: ≤3 clicks from homepage) - Pages with the highest internal authority (link equity) **Phase 2 — Thematic Silo Architecture:** Organize content into clusters: - Define [NUMBER] pillar pages (core business themes) - For each pillar page, list 8-15 cluster pages (subtopics) - Map bidirectional links: cluster → pillar and pillar → cluster - Identify cross-linking opportunities between related silos **Phase 3 — Implementation Map:** For each priority page, provide: - Page URL - 3-5 internal links that should BE ADDED to it (with suggested anchor text) - 3-5 pages that should LINK TO it (with suggested anchor text) - Anchor text: mix of exact, partial, branded, and generic (proportions) **Phase 4 — Automation and Maintenance:** - Rules for new content (internal linking checklist before publishing) - Plugin/tool suggestions for managing internal links - Quarterly review calendar - KPIs: reduction in orphan pages, improved crawl depth, increase in pageviews/session Prioritize the [NUMBER] pages with the highest traffic potential according to SEMrush.
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