IntermediateOn-PageFree prompt

Keyword Mapping Strategy for Site Architecture

Map target keywords to specific pages to avoid cannibalization and ensure complete topical coverage.

Create a keyword-to-page mapping that assigns each target keyword to exactly one page, preventing internal competition.

keyword mappingsite architecturecannibalizationcontent planningSEO strategy

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Prompt objective

Create a keyword-to-page mapping that assigns each target keyword to exactly one page, preventing internal competition.

Real use case

An e-commerce site with 200 pages has multiple pages targeting the same keywords, causing internal competition. A keyword map will assign each keyword to its optimal page.

Customize these fields first

WEBSITE URLNUMBERINDUSTRY/NICHE

Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.

Prompt

Create a keyword mapping strategy for [WEBSITE URL] with [NUMBER] pages targeting [INDUSTRY/NICHE] keywords.

**Phase 1 — Keyword Inventory:**
- Export all target keywords (minimum 200)
- For each keyword: search volume, KD, current ranking URL, current position
- Group by search intent (informational, commercial, transactional, navigational)

**Phase 2 — Page Assignment:**

**One keyword → One page rule:**
- Primary keyword: the main target for each page
- Secondary keywords: 3-5 supporting keywords per page
- No two pages should target the same primary keyword

**For each page, define:**
- Page URL
- Primary keyword (with volume and KD)
- 3-5 secondary keywords
- Search intent
- Content type needed
- Current optimization status

**Phase 3 — Gap Identification:**
- Keywords with no assigned page → new content needed
- Pages with no primary keyword → optimize or consolidate
- Pages competing for same keyword → consolidate or differentiate

**Phase 4 — Implementation Priority:**
- Priority 1: High volume, low KD, existing page needs optimization
- Priority 2: High volume, medium KD, new content needed
- Priority 3: Medium volume, any KD, existing page needs optimization
- Priority 4: Low volume, long-tail, future content

**Deliverables:**
- Complete keyword mapping spreadsheet
- New content briefs for unassigned keywords
- Consolidation recommendations for competing pages

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How to use this prompt

  1. 1Replace the key placeholders first: WEBSITE URL, NUMBER, INDUSTRY/NICHE.
  2. 2Replace any bracketed placeholders like [this] with your own context.
  3. 3Add extra background information when you want more tailored results.
  4. 4Combine multiple prompts in one conversation when you need a richer output.
  5. 5Save your best-performing prompts so they are easy to reuse later.

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