Keyword Mapping Strategy for Site Architecture
Map target keywords to specific pages to avoid cannibalization and ensure complete topical coverage.
Create a keyword-to-page mapping that assigns each target keyword to exactly one page, preventing internal competition.
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Prompt objective
Create a keyword-to-page mapping that assigns each target keyword to exactly one page, preventing internal competition.
Real use case
An e-commerce site with 200 pages has multiple pages targeting the same keywords, causing internal competition. A keyword map will assign each keyword to its optimal page.
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Prompt
Create a keyword mapping strategy for [WEBSITE URL] with [NUMBER] pages targeting [INDUSTRY/NICHE] keywords. **Phase 1 — Keyword Inventory:** - Export all target keywords (minimum 200) - For each keyword: search volume, KD, current ranking URL, current position - Group by search intent (informational, commercial, transactional, navigational) **Phase 2 — Page Assignment:** **One keyword → One page rule:** - Primary keyword: the main target for each page - Secondary keywords: 3-5 supporting keywords per page - No two pages should target the same primary keyword **For each page, define:** - Page URL - Primary keyword (with volume and KD) - 3-5 secondary keywords - Search intent - Content type needed - Current optimization status **Phase 3 — Gap Identification:** - Keywords with no assigned page → new content needed - Pages with no primary keyword → optimize or consolidate - Pages competing for same keyword → consolidate or differentiate **Phase 4 — Implementation Priority:** - Priority 1: High volume, low KD, existing page needs optimization - Priority 2: High volume, medium KD, new content needed - Priority 3: Medium volume, any KD, existing page needs optimization - Priority 4: Low volume, long-tail, future content **Deliverables:** - Complete keyword mapping spreadsheet - New content briefs for unassigned keywords - Consolidation recommendations for competing pages
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