Reactivation Campaign for Inactive Customers with Copy Segmented by Inactivity Duration

Create a segmented reactivation campaign based on inactivity duration for [COMPANY NAME], which has [NUMBER] inactive customers with an average ticket of [PRICE].

**Segments:**
- Segment A: Inactive 30-60 days ([NUMBER] customers) — "cooling off"
- Segment B: Inactive 61-90 days ([NUMBER] customers) — "asleep"
- Segment C: Inactive 91-180 days ([NUMBER] customers) — "at risk"

**Product/Service:** [DESCRIPTION]
**Available Offer:** [DISCOUNT / CREDIT / EXCLUSIVE ACCESS]
**Primary Channels:** [EMAIL + SMS + WHATSAPP]

---

## SEGMENT A — Inactive 30-60 Days: "We Miss You"
*Tone: Emotional. No discount yet. Focus on value and new releases.*

**Sequence: 2 emails over 5 days**

**Email A1 (Day 1):**
```
Subject: [NAME], there's something new you'll love
Preview: We launched [PRODUCT/FEATURE] since your last visit

Hi [NAME],

It's been a while since we've seen you — and a lot of great
things have happened since then.

[NEW FEATURE 1: product, content, or functionality]
[NEW FEATURE 2: improvement or update]
[NEW FEATURE 3: relevant content based on purchase history]

We have new content that we think is perfect for someone
like you, interested in [INTEREST]:
[VALUE LINK]

[BUTTON: See what's new]

[SIGNATURE]
```

**Email A2 (Day 5 — if no click on A1):**
```
Subject: A perfect [COMPLEMENTARY PRODUCT] for what you already have
Preview: Based on your previous purchase

Hi [NAME],

Just a reminder that you purchased [PREVIOUS PRODUCT] —
great choice. We launched the perfect complement:

[COMPLEMENTARY PRODUCT: name + benefit + price]

[BUTTON: Learn more]
```

---

## SEGMENT B — Inactive 61-90 Days: "We Want You Back"
*Tone: Direct + incentive. Welcome-back offer.*

**Sequence: 3 channels over 7 days**

**Email B1 (Day 1):**
```
Subject: [X]% off because you're part of the family
Preview: Your exclusive coupon is here — valid for 5 days

Hi [NAME],

It's been almost 3 months since your last purchase, and we
want to welcome you back with something special.

Your exclusive coupon: [COUPON CODE]
Discount: [X]%
Expires: [DATE — 5 days]
Valid on: [ALL STORE / CATEGORY X]

[BUTTON: Use my discount now]

Here's what's new that you'll love:
- [PRODUCT 1: name + price]
- [PRODUCT 2: name + price]
- [PRODUCT 3: name + price]

[SIGNATURE]
```

**SMS B1 (Day 3 — if email wasn't opened):**
```
[COMPANY]: Hey [NAME]! Your [X]% OFF code expires in 48h:
[SHORT LINK]
Text STOP to unsubscribe.
```

**WhatsApp B1 (Day 5 — if no conversion):**
```
Hey [NAME]! 👋 This is [NAME] from [COMPANY].
Did you see we have a [X]% coupon just for you?
It expires tomorrow at 11:59 PM.
How can I help you pick something great? 🛍️
[Coupon link]
```

---

## SEGMENT C — Inactive 91-180 Days: "Last Attempt"
*Tone: Maximum urgency + most aggressive offer + transparency.*

**Sequence: 3 emails over 10 days — then clean from active list**

**Email C1 (Day 1):**
```
Subject: [NAME], this is our final message
Preview: An offer we can't extend beyond this

Hi [NAME],

This is our last attempt to win you back.
(We promise — if this doesn't work, we'll stop sending emails.)

So we'll be direct: here's our best offer:
[X]% OFF on any product in the store.

Coupon: [EXCLUSIVE CODE]
Discount: [X]% (biggest discount we've ever offered)
Valid: 7 days

[RED BUTTON: I want [X]% off]

If you'd still rather not come back, no hard feelings.
Just click here and we'll stop emailing you: [UNSUBSCRIBE LINK]

[SIGNATURE]
```

**Email C2 (Day 4 — reminder):**
```
Subject: Your [X]% code expires in 3 days
Preview: [MOST POPULAR PRODUCT] at its lowest price ever

[Short copy: reminder of the coupon + spotlight on 1 specific product]
```

**Email C3 (Day 8 — final):**
```
Subject: Last day — and one last question
Preview: We want to understand what happened

[Copy: coupon urgency + simple poll on why they stopped purchasing]
[After response: segment for re-engagement or list cleanup]
```

---

**Automation and Metrics:**
- Expected reactivation rate: A=8-15%, B=10-20%, C=5-10%
- Campaign ROI: Reactivated revenue / Cost of SMS + Discount given
- Post-campaign rule: Non-reactivated customers after C3 → move to dormant list
- Frequency: Run quarterly to capture new inactives