Post-Purchase Upsell and Cross-Sell Offer with High-Converting Thank You Page
Creates complete copy for an order bump, one-click upsell, and thank you page optimized to maximize Average Order Value (AOV) immediately after purchase.
Increase average order value by 30-60% through strategic post-purchase offers: order bump on the checkout page, one-click upsell on the confirmation page, and cross-sell in the confirmation email — all without creating friction in the customer experience.
At a glance
Access
Free prompt
Open to copy — no account or payment needed.
Prompt objective
Increase average order value by 30-60% through strategic post-purchase offers: order bump on the checkout page, one-click upsell on the confirmation page, and cross-sell in the confirmation email — all without creating friction in the customer experience.
Real use case
An info-product creator sells a video editing course for $197 and has 400 sales per month ($78,800 MRR). With a $29 order bump (template pack) and a $297 upsell page (group mentoring), they could add $35,000-$55,000 extra per month without spending more on traffic.
Customize these fields first
Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Create complete post-purchase upsell and cross-sell copy for [COMPANY NAME / PRODUCT CREATOR], whose main product is [MAIN PRODUCT] sold for [PRICE]. **Product Structure:** - Main Product: [NAME] — [PRICE] - Order Bump: [COMPLEMENTARY PRODUCT] — [PRICE] (shown at checkout) - Upsell 1: [PREMIUM PRODUCT] — [PRICE] (shown immediately after purchase) - Upsell 2: [LOWER-TIER ALTERNATIVE] — [PRICE] (if Upsell 1 is declined) - Cross-sell: [DIFFERENT PRODUCT] — [PRICE] (email 7 days later) --- **[1] ORDER BUMP — Checkout Box** *Appears on payment page, directly above the complete purchase button.* *Limit: 80-120 words. Design: checkbox + small text.* ``` ☐ YES! Add [BUMP PRODUCT] for just [PRICE] [BUMP PRODUCT] gives you [IMMEDIATE BENEFIT] that perfectly complements [MAIN PRODUCT]. Normally sold for [REGULAR PRICE], but since you're completing [MAIN PRODUCT] right now, you can add it with [X]% exclusive discount — only on this screen. Just check the box above and it will be included in the same payment. ``` --- **[2] ONE-CLICK UPSELL PAGE** *Displayed IMMEDIATELY after purchase confirmation, before the thank you page.* *Reading time: 3-5 minutes. Accept button = 1 click, no new forms.* ``` Headline: Wait! Before you access [MAIN PRODUCT]... Subheadline: A special exclusive offer for new buyers (available for [TIME / NUMBER OF PAGE VIEWS]) --- High-converting patterns: Paragraph 1 (confirm the decision and create positive state): "Congratulations on investing in [PRODUCT]. You're on the right track to [RESULT]. But before you access the product, I have a question:" The hook question: "Do you want to achieve [UPSELL RESULT] in half the time?" Upsell presentation: "For those who bought [PRODUCT], we have a special offer on [UPSELL NAME] — available ONLY now, ONLY on this page." [WHAT IT IS — 3-bullet description] [WHY NOW — real urgency] [SOCIAL PROOF — one mini testimonial] [Guarantee — reinforce] The price: "[UPSELL] is available for [PRICE] — but only here, immediately after purchasing [MAIN PRODUCT]. If you close this page, we won't be able to offer this price again." [GREEN BUTTON: Yes! I want [UPSELL] for [PRICE] — 1-click add-on] [SMALL LINK: No thanks, I'll continue without [UPSELL]] ``` --- **[3] DOWNSELL PAGE** (if Upsell 1 is declined) ``` Headline: No problem — but before you go... "We understand that [UPSELL 1 PRICE] might be too much right now. That's why we created an entry-level version:" [DOWNSELL PRODUCT] — just the most important part of Upsell 1 for [LOWER PRICE]. "You don't need everything — just the [MOST VALUABLE PART]." [BUTTON: Yes, I just want the essentials for [LOWER PRICE]] [LINK: No thanks] ``` --- **[4] THANK YOU PAGE — Post-Confirmation** ``` H1: Purchase confirmed! [NAME], welcome to the [COMMUNITY] Subheadline: Here's exactly what happens next: Step 1: You'll receive an email from [EMAIL ADDRESS] within 5 minutes with your access link. [Check your spam folder if it doesn't arrive.] Step 2: Access [PRODUCT] via [LINK/BUTTON] Step 3: Start with the [MOST IMPORTANT MODULE/MATERIAL] — that's where most students see their first result. --- While you wait: [VALUE CONTENT: welcome video / first module unlocked / community access] Share: [WHATSAPP SHARE BUTTON] "I just joined [PRODUCT] — highly recommend!" --- Soft cross-sell (non-intrusive): "One more thing — students who combine [PRODUCT] with [CROSS-SELL PRODUCT] typically see [X]x better results. Check it out: [LINK]" ``` --- **[5] CROSS-SELL EMAIL (Day 7)** ``` Subject: [NAME], have you had your first result with [PRODUCT]? Preview: If so, we have something that can accelerate your progress even more. Hi [NAME], It's been a week since you joined [PRODUCT]. Have you reached [MILESTONE: first lesson / first application] yet? If so, you're ready for the next level. Students who reach [MILESTONE] often ask: "What's next? How do I [NEXT STEP]?" The answer is in [CROSS-SELL PRODUCT]: [2-LINE DESCRIPTION] Since you're a student of [MAIN PRODUCT], you get [X]% off: [BUTTON: View exclusive student offer — [PRICE]] [SIGNATURE] ```
Open directly in an AI — the text is pre-filled:
How to use this prompt
- 1Replace the key placeholders first: COMPANY NAME / PRODUCT CREATOR, MAIN PRODUCT, PRICE, NAME.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
- 5Save your best-performing prompts so they are easy to reuse later.
Next best step
Open the guide first, then branch only if you still need more.
A starter guide to the first prompt categories and patterns worth using when you need better output without prompt guesswork.
If this prompt is close but not quite right, generate variants next. If the job is recurring, move into the course library after the guide.
Related prompts
View allVSL Script: Complete Video Sales Letter for High-Ticket Launches
Creates a complete, high-converting VSL script for info-product launches, mentoring programs, and premium offerings. 20-40 minute structure that guides viewers from pain to purchase desire.
Best for
Produce a VSL script that converts cold viewers into buyers of mid-to-high-ticket info-products, following the proven video sales letter structure: hook, story, reveal, proof, and irresistible offer.
Abandoned Cart Email Sequence: 3-Email Recovery Campaign
Creates a complete 3-email abandoned cart recovery sequence with strategic timing, tested subject lines, and persuasive copy that builds trust while maximizing recovery rates.
Best for
Recover 15-30% of abandoned carts through a strategically-timed 3-email sequence, with different approaches (reminder, objection handling, urgency) to maximize conversions without coming across as spammy or harassing leads.
7-Email SaaS Onboarding Sequence for User Activation
Generates a complete 7-email onboarding sequence for SaaS products that guides users from signup to full product activation, reducing early-stage churn and increasing engagement.
Best for
Develop an onboarding email sequence that transforms new signups into active users within the first 14 days, addressing objections, celebrating wins, and building usage habits before the trial period expires.
Reactivation Campaign for Inactive Customers with Copy Segmented by Inactivity Duration
Creates multi-channel reactivation copy segmented by inactivity duration (30, 60, 90 days) with different approaches for each segment and progressive incentive mechanics.
Best for
Reactivate 10-25% of your inactive customer base with a segmented campaign using different approaches for customers who haven't purchased in 30, 60, or 90+ days — ranging from gentle reminders to aggressive win-back offers — maximizing LTV without cannibalizing your active customer base.
Explore other prompt categories
Move sideways into adjacent libraries when the current category is not the full answer.
Every prompt here is free. The course teaches the thinking behind them.
Copy as many prompts as you like. When you want to move from single prompts to a repeatable AI workflow, Learn AI in 30 Days walks through it, one day at a time.
Buy the course once ($15/$20 by length), or go all-access for $10/mo with a verifiable certificate.