Abandoned Cart Email Sequence: 3-Email Recovery Campaign

Create a 3-email abandoned cart sequence for [COMPANY NAME], a [NICHE] e-commerce store with an average cart value of [CURRENCY][AMOUNT] and a current recovery rate of [PERCENTAGE].

**Configuration:**
- E-commerce platform: [Shopify/VTEX/Other]
- Email service provider: [Klaviyo/Mailchimp/ActiveCampaign/Other]
- Most-abandoned product: [CATEGORY/PRODUCT]
- Likely abandonment reasons: [SHIPPING COST/PRICE/DOUBT/DISTRACTION]
- Recovery offer available: [DISCOUNT/FREE SHIPPING/GIFT]

---

**EMAIL 1 — GENTLE REMINDER**
**Timing:** 1 hour after abandonment
**Goal:** Recover the 30% who abandoned due to distraction

```
Subject line (5 variations for A/B test):
A) "Hey [NAME], you left something behind..."
B) "[PRODUCT] is still in your cart"
C) "[NAME], your cart is waiting for you"
D) "Last chance to secure: [PRODUCT] running low"
E) "Look what got left behind... 👀" [only if brand tone allows emoji]

Preview text: "We set it aside for you — but only while supplies last."

---

Hi [NAME],

We noticed you left [PRODUCT(S)] in your cart.

We get it — life happens at the worst times.

Your items are still reserved, but we can't guarantee them forever:

[DYNAMIC BLOCK: product photo + name + price]

[BUTTON: Complete my purchase]

Any questions before you finalize? Reply to this email or
reach us on WhatsApp: [PHONE NUMBER].

Talk soon,
[SIGNATURE]

P.S. Shipping to [STATE/REGION] takes [TIMEFRAME] business days.
```

---

**EMAIL 2 — ADDRESS OBJECTION**
**Timing:** 24 hours after abandonment (if Email 1 didn't convert)
**Goal:** Break through the main objection preventing purchase

```
Subject line (5 variations):
A) "[NAME], any questions?"
B) "Why [PRODUCT] is worth every penny"
C) "Truth: [MAIN OBJECTION] — our honest answer"
D) "What our customers say about [PRODUCT]"
E) "[NAME], this might have held you back..."

Preview text: "[NUMBER] customers confirm that [KEY BENEFIT]"

---

Hi [NAME],

Still thinking about [PRODUCT]?

We know decisions sometimes take a little time — and that's completely fine.

But before you decide, let us share what our customers are saying:

[TESTIMONIAL 1: Name, city, specific result]
[TESTIMONIAL 2: Name, city, specific result]
[TESTIMONIAL 3: Name, city, specific result]

We also want to remind you that you buy with total confidence:
✓ [NUMBER] day money-back guarantee
✓ Secure payment with [PAYMENT METHODS]
✓ Tracked shipping nationwide
✓ [SECURITY BADGE/CERTIFICATE]

[PRODUCT] is still in your cart:
[DYNAMIC BLOCK: product]

[BUTTON: Yes, I want to secure mine]

See you tomorrow,
[SIGNATURE]
```

---

**EMAIL 3 — URGENCY + OFFER**
**Timing:** 72 hours after abandonment (if Email 2 didn't convert)
**Goal:** Force a decision with scarcity or exclusive offer

```
Subject line (5 variations):
A) "Last chance: [OFFER] expires today"
B) "[NAME], this is for you — today only"
C) "We're about to release your reservation..."
D) "Exclusive offer: 10% OFF just because you almost bought"
E) "[PRODUCT] is running out — and we have something special for you"

Preview text: "Use code [CODE] at checkout — valid for 24 hours."

---

Hi [NAME],

This is the last message we'll send about your cart.
(We promise! We respect your inbox.)

But before we release your reserved items, we want to make a special offer — just because you visited.

Use code: [COUPON CODE]
Discount: [X]% off your entire order
Valid until: tomorrow at 11:59 PM

[PRODUCT] + [DISCOUNT] + [FREE/REDUCED] shipping:
[DYNAMIC BLOCK: product with strikethrough price and new price]

[RED BUTTON: I want my discount — complete purchase now]

If you decide not to buy, no problem at all — we hope to see you next time.

Best,
[SIGNATURE]

P.S. Questions? Reply to this email — we promise to respond within 2 hours.
```

---

**Automation configuration:**
- Entry trigger: cart created + no purchase within 60 minutes
- Exit sequence: any purchase (even of different product)
- Suppression: customers who opted out of marketing emails
- Exclude from sequence: orders over [CURRENCY][AMOUNT] (call these instead)
- Segmentation: new customer vs. returning customer (slightly different scripts)

**Expected metrics:**
- Email 1: 45-55% open rate | 10-15% recovery
- Email 2: 30-40% open rate | 5-8% recovery
- Email 3: 25-35% open rate | 3-6% recovery
- Total expected: 18-29% of abandonments recovered