Exit-Intent Popup Copy That Captures Leaving Visitors
Creates exit-intent popup copy that converts abandoning visitors into leads with compelling offers.
Write exit-intent popup copy that achieves 10%+ conversion rate by offering genuine value at the moment of exit.
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Prompt objective
Write exit-intent popup copy that achieves 10%+ conversion rate by offering genuine value at the moment of exit.
Real use case
An e-commerce store has an exit-intent popup that says 'Wait! Don't leave!' with a generic 10% discount. Conversion rate is 3%. They need popup copy that feels valuable, not desperate.
Customize these fields first
Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Create exit-intent popup copy for [WEBSITE TYPE] in the [INDUSTRY] sector. **Create 3 popup variations for different pages:** **Popup 1 — Blog/Content page exit:** - Trigger: User moves cursor toward browser close/back button - Headline: Value-driven, not desperate - Body: Offer relevant content upgrade (checklist, template, guide) - Email field + CTA button - No-discount approach (content is the value) **Popup 2 — Product page exit:** - Trigger: User on product page, about to leave - Headline: Address the hesitation - Body: Social proof + urgency or incentive - Email field + CTA button - Incentive: discount, free shipping, or exclusive access **Popup 3 — Cart exit:** - Trigger: User in checkout, about to abandon - Headline: Direct and specific to cart - Body: Cart contents reminder + reassurance - CTA: Return to cart (not email capture) - Secondary option: Save cart for later (email capture) **For each popup:** - Headline (max 8 words) - Body copy (max 30 words) - CTA button text (max 5 words) - Incentive/offered value - Visual suggestion - Expected conversion rate **Design and UX rules:** - Single field (email only) for maximum conversion - Clear close button (don't trap users) - Mobile-optimized version - Frequency cap (show max once per session) - A/B test headline and CTA Include implementation guidelines for popular popup tools.
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How to use this prompt
- 1Replace the key placeholders first: WEBSITE TYPE, INDUSTRY.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
- 5Save your best-performing prompts so they are easy to reuse later.
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