Automated Webinar Registration and Follow-up with n8n
Create an n8n workflow that handles webinar sign-ups, sends calendar invites, reminder sequences, and post-webinar follow-ups with recording.
Build a complete webinar lifecycle automation from registration to post-event nurturing.
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Prompt objective
Build a complete webinar lifecycle automation from registration to post-event nurturing.
Real use case
A B2B SaaS company runs 2 webinars per month with 200 registrants each. Manual setup of reminders, follow-ups, and CRM updates takes 8 hours per webinar.
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Prompt
Act as a marketing automation engineer. Design an n8n workflow for [COMPANY NAME] that manages the complete webinar attendee lifecycle.\n\n**Context:**\n- Webinar platform: [ZOOM/DEMIO/OTHER]\n- Average registrants per webinar: [NUMBER]\n- Show-up rate: [PERCENTAGE]%\n- CRM: [CRM NAME]\n- Email provider: [SENDGRID/MAILCHIMP/OTHER]\n\n**Deliverables (numbered):**\n1. Registration trigger: capture from [LANDING PAGE/FORM], deduplicate by email, add to [CRM] with source 'webinar'\n2. Confirmation sequence: immediate email with calendar invite (.ics), Slack notification to host for new registrant milestones\n3. Reminder sequence: 7 days before (agenda + speaker bios), 1 day before (link + prep), 1 hour before (joining now), 10 minutes before (last call)\n4. Attendance tracking: webhook from [WEBINAR PLATFORM] for join/leave events, calculate actual attendance duration\n5. Post-webinar follow-up: attended -> thank you + recording + CTA; registered but no-show -> recording + 'missed you' + alternate date; no registration -> no action\n6. Lead scoring: add [POINTS] for registering, [POINTS] for attending, [POINTS] for staying full duration, [POINTS] for clicking CTA\n7. Nurture sequence: 5-email drip over 14 days for attendees who didn't convert, with case studies and demo offer\n\n**Constraints:**\n- Must handle timezone conversion for calendar invites\n- Must suppress reminders if attendee already converted to customer\n- Must include GDPR consent management for EU registrants
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- 1Replace the key placeholders first: COMPANY NAME, ZOOM/DEMIO/OTHER, NUMBER, PERCENTAGE.
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