Social Media Content Scheduler with Make.com
Build a Make.com automation that takes content from a Google Sheet calendar, formats it per platform, and schedules posts across LinkedIn, Twitter, and Instagram.
Create a centralized content publishing pipeline that handles platform-specific formatting, optimal timing, and post-performance tracking.
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Prompt objective
Create a centralized content publishing pipeline that handles platform-specific formatting, optimal timing, and post-performance tracking.
Real use case
A marketing agency manages social media for 8 clients. Their team spends 6 hours per week manually posting content across platforms. They need a single source of truth in Google Sheets.
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Prompt
Act as a social media operations engineer. Build a Make.com scenario for [AGENCY NAME] that automates content publishing across multiple platforms from a Google Sheets content calendar.\n\n**Context:**\n- Number of clients: [NUMBER]\n- Platforms: LinkedIn, X (Twitter), Instagram, [PLATFORM 4]\n- Content calendar: Google Sheets with columns [LIST COLUMNS]\n- Posts per week per client: [NUMBER]\n\n**Deliverables (numbered):**\n1. Google Sheets trigger configuration: watch rows, filter by status column ('approved' and 'scheduled_date' <= now)\n2. Platform-specific formatting rules: character limits, hashtag handling, image aspect ratios, link placement for each platform\n3. Scheduling logic: respect optimal posting times per platform (configurable per client), timezone handling, avoid posting conflicts\n4. Media handling: pull images from [CLOUD STORAGE URL], validate dimensions, compress if needed, upload to platform\n5. Post-tracking: capture post IDs, schedule a follow-up module to collect engagement metrics after 24h and 7 days\n6. Error handling: API rate limits, failed posts with retry, notification to [SLACK CHANNEL] on failures\n7. Reporting module: weekly summary of posts published, engagement rates, and failed posts per client\n\n**Constraints:**\n- Must support draft/approved/published/scheduled statuses\n- Must handle Instagram carousel posts (multiple images)\n- Must not exceed platform API rate limitsOpen directly in an AI — the text is pre-filled:
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