Social Listening Dashboard Setup for Brand Sentiment Monitoring
Configure a social listening system that monitors brand mentions, tracks sentiment trends, and alerts the team to emerging issues before they escalate.
Build a social listening framework that captures brand mentions across platforms, analyzes sentiment in real time, and provides actionable insights for the customer experience team.
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Prompt objective
Build a social listening framework that captures brand mentions across platforms, analyzes sentiment in real time, and provides actionable insights for the customer experience team.
Real use case
A restaurant chain didn't notice a viral TikTok video about food quality until it reached 2 million views and was picked up by local news. They need proactive social listening to catch issues early.
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Prompt
Design a social listening and brand monitoring system for [COMPANY NAME] in the [INDUSTRY] sector.\\\\\\\\n\\\\\\\\n**Monitoring Scope:**\\\\\\\\n- Brand name variations (including common misspellings)\\\\\\\\n- Product/service names\\\\\\\\n- Executive names (CEO, founders)\\\\\\\\n- Competitor mentions (for benchmarking)\\\\\\\\n- Industry keywords and trends\\\\\\\\n- Hashtags relevant to the brand\\\\\\\\n\\\\\\\\n**Platforms to Monitor:**\\\\\\\\n- X/Twitter: real-time mentions and trending\\\\\\\\n- Instagram: comments, stories, tagged posts\\\\\\\\n- TikTok: brand mentions, hashtags, duets\\\\\\\\n- Facebook: page reviews, group discussions\\\\\\\\n- Reddit: subreddit mentions\\\\\\\\n- Google Reviews: new reviews and rating changes\\\\\\\\n- Reclame Aqui / consumer complaint platforms\\\\\\\\n- YouTube: video comments and mentions\\\\\\\\n\\\\\\\\n**Alert Configuration:**\\\\\\\\n- Volume spike: mentions increase >[X]% in 1 hour\\\\\\\\n- Sentiment drop: negative mentions exceed [X]% in 2 hours\\\\\\\\n- Influencer mention: account with >[NUMBER] followers mentions brand\\\\\\\\n- Crisis keywords: [LIST CRISIS-RELATED TERMS]\\\\\\\\n- Competitor campaign launch\\\\\\\\n\\\\\\\\n**Dashboard Design:**\\\\\\\\n- Real-time mention volume chart\\\\\\\\n- Sentiment trend (positive/neutral/negative over time)\\\\\\\\n- Top mentions by engagement\\\\\\\\n- Word cloud of common themes\\\\\\\\n- Platform breakdown\\\\\\\\n- Alert history and resolution status\\\\\\\\n\\\\\\\\n**Response Protocol:**\\\\\\\\n- Response time targets by platform and severity\\\\\\\\n- Escalation criteria (when to involve PR/legal)\\\\\\\\n- Response templates by scenario\\\\\\\\n- Weekly sentiment report for leadership\\\\\\\\n\\\\\\\\n**Tools:**\\\\\\\\n- Recommended: [Brandwatch/Mention/Hootsuite/Sprout Social]\\\\\\\\n- Budget: $[AMOUNT]/month\\\\\\\\n- Team: [NUMBER] people monitoring\\\\\\\\n\\\\\\\\nInclude setup checklist and first 30-day monitoring plan.
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