Social Listening Dashboard Setup for Brand Sentiment Monitoring
Configure a social listening system that monitors brand mentions, tracks sentiment trends, and alerts the team to emerging issues before they escalate.
Build a social listening framework that captures brand mentions across platforms, analyzes sentiment in real time, and provides actionable insights for the customer experience team.
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Prompt objective
Build a social listening framework that captures brand mentions across platforms, analyzes sentiment in real time, and provides actionable insights for the customer experience team.
Real use case
A restaurant chain didn't notice a viral TikTok video about food quality until it reached 2 million views and was picked up by local news. They need proactive social listening to catch issues early.
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Prompt
Design a social listening and brand monitoring system for [COMPANY NAME] in the [INDUSTRY] sector. **Monitoring Scope:** - Brand name variations (including common misspellings) - Product/service names - Executive names (CEO, founders) - Competitor mentions (for benchmarking) - Industry keywords and trends - Hashtags relevant to the brand **Platforms to Monitor:** - X/Twitter: real-time mentions and trending - Instagram: comments, stories, tagged posts - TikTok: brand mentions, hashtags, duets - Facebook: page reviews, group discussions - Reddit: subreddit mentions - Google Reviews: new reviews and rating changes - Reclame Aqui / consumer complaint platforms - YouTube: video comments and mentions **Alert Configuration:** - Volume spike: mentions increase >[X]% in 1 hour - Sentiment drop: negative mentions exceed [X]% in 2 hours - Influencer mention: account with >[NUMBER] followers mentions brand - Crisis keywords: [LIST CRISIS-RELATED TERMS] - Competitor campaign launch **Dashboard Design:** - Real-time mention volume chart - Sentiment trend (positive/neutral/negative over time) - Top mentions by engagement - Word cloud of common themes - Platform breakdown - Alert history and resolution status **Response Protocol:** - Response time targets by platform and severity - Escalation criteria (when to involve PR/legal) - Response templates by scenario - Weekly sentiment report for leadership **Tools:** - Recommended: [Brandwatch/Mention/Hootsuite/Sprout Social] - Budget: $[AMOUNT]/month - Team: [NUMBER] people monitoring Include setup checklist and first 30-day monitoring plan.
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