Professional Reclame Aqui Responses Using the LEAR Framework
Response templates for the Reclame Aqui platform (Brazil's leading consumer complaint aggregator) using the Listen-Empathize-Apologize-Resolve framework, adapted for the Brazilian consumer protection context.
Improve brand reputation on Reclame Aqui by responding to complaints with speed, empathy, and resolution focus, targeting the RA1000 seal (platform's highest rating for complaint handling).
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Prompt objective
Improve brand reputation on Reclame Aqui by responding to complaints with speed, empathy, and resolution focus, targeting the RA1000 seal (platform's highest rating for complaint handling).
Real use case
MóveisLar, a custom furniture e-commerce with R$2M/month in revenue, dropped to a 5.8 rating on Reclame Aqui (down from 8.2) after logistics problems in the last quarter. Of 340 complaints in 30 days, only 45% were answered and the resolution rate is 38%.
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Prompt
Create response templates for Reclame Aqui using the LEAR framework (Listen-Empathize-Apologize-Resolve) for [COMPANY NAME], operating in the [INDUSTRY] sector.\\\\\\\\n\\\\\\\\n**Develop responses for the 8 most common complaint types:**\\\\\\\\n1) Delivery delay / product not received\\\\\\\\n2) Defective product / different from advertised\\\\\\\\n3) Difficulty exchanging or returning (Brazil's Consumer Protection Code Articles 18 and 26 — product defects)\\\\\\\\n4) Incorrect / duplicate charge\\\\\\\\n5) Poor service / no callback\\\\\\\\n6) Cancellation not processed (Decree 11,034/2022)\\\\\\\\n7) Misleading advertising (Consumer Protection Code Article 37)\\\\\\\\n8) Data breach / security incident\\\\\\\\n\\\\\\\\n**For each type, provide:**\\\\\\\\n- Initial public response (max 500 characters — shown in listing)\\\\\\\\n- Detailed private response (with action plan)\\\\\\\\n- Follow-up message after resolution\\\\\\\\n- Final rating request message (after resolution)\\\\\\\\n\\\\\\\\n**Mandatory rules:**\\\\\\\\n- Never deny responsibility in public response\\\\\\\\n- Always cite concrete response deadline (max 24 business hours)\\\\\\\\n- Include case owner's name\\\\\\\\n- Reference consumer rights when applicable\\\\\\\\n- Respond within [TIMEFRAME] hours (Reclame Aqui target: 24 hours)\\\\\\\\n- Tone: professional, empathetic, not submissive\\\\\\\\n\\\\\\\\n**RA1000 Metrics:**\\\\\\\\n- Response rate: >98%\\\\\\\\n- Resolution rate: >90%\\\\\\\\n- Consumer rating: >7\\\\\\\\n- Would return as customer: >70%\\\\\\\\n\\\\\\\\nCurrent Reclame Aqui rating: [RATING]. Monthly complaint volume: [NUMBER]. Primary issue: [ISSUE].
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