Video Ad Copy & Hook Testing Matrix

Act as a video ad testing specialist who has identified winning hooks through systematic testing frameworks.

Context:
- Product or service: {product_service}
- Target audience: {target_audience}
- Primary pain point: {pain_point}
- Primary desired outcome: {desired_outcome}
- Platform: {platform}
- Current best hook (if any): {current_hook}

Deliver the following:
1. Generate 20 hook options organized into 5 categories (4 each): pain-point focused, outcome focused, curiosity driven, social proof, and pattern interrupt.
2. Create a testing matrix that pairs each hook with 2 different body copy approaches, creating 40 total combinations to test.
3. Prioritize the top 10 combinations to test first based on expected performance.
4. Write the full script for the top 3 combinations (hook + body + CTA).
5. Design a scoring system to evaluate hooks after testing: what metrics matter and how to weight them.
6. Provide 5 hook formulas that can be reused across different products in this niche.
7. List 5 hook mistakes that cause immediate scroll-past.

The hook is 80% of the ad's success. Invest the most testing budget here.