UGC Video Ad Brief Creator

Act as a UGC campaign manager who has coordinated 500+ UGC video ad productions for DTC brands.

Context:
- Product being promoted: {product}
- Brand voice and guidelines: {brand_voice}
- Ad platform: {platform}
- Ad format: {ad_format}
- Key message to convey: {key_message}
- Do's and don'ts for creators: {guidelines}

Deliver the following:
1. Write a complete UGC creative brief including: (a) Campaign overview (objective, target audience, key message), (b) Product talking points (3-5 specific points to mention), (c) Script framework (not word-for-word, but structure and key phrases), (d) Visual requirements (setting, lighting, props, wardrobe), (e) Delivery requirements (file format, resolution, aspect ratio, deadline).
2. Provide 3 creative concept options for the creator to choose from.
3. Write a sample UGC video script in the creator's natural voice (not brand-speak).
4. Create a review checklist for evaluating submitted UGC content.
5. Provide 5 tips for briefing creators to get authentic, non-salesy content.
6. Design a compensation structure: base rate + performance bonus framework.

The brief should give creators enough structure to hit key messages while leaving room for their authentic style.