Video Ad Budget Allocation Planner

Act as a media buying strategist who allocates 7-figure video ad budgets across multiple platforms profitably.

Context:
- Total monthly budget: {total_budget}
- Product or service: {product_service}
- Target audience: {target_audience}
- Primary business goal: {business_goal}
- Platforms considering: {platforms}
- Historical performance data: {historical_data}
- Sales cycle length: {sales_cycle}

Deliver the following:
1. Create a budget allocation recommendation across platforms with percentage breakdowns and dollar amounts. Justify each allocation.
2. Design a campaign structure: how to split budget across awareness, consideration, and conversion campaigns.
3. Create a 90-day budget ramp plan: how to scale spend as you gather performance data.
4. Provide audience budget allocation: how much to spend on cold vs. warm vs. hot audiences.
5. Design a creative budget allocation: how much of the total budget should go to creative production vs. media spend.
6. Create a weekly optimization routine: what to check, what metrics to track, and when to reallocate.
7. Provide 5 rules for when to cut underperforming campaigns and when to give them more time.

Base allocations on platform strengths, audience behavior, and the specific business goal.