Video Ad Retargeting Sequence Designer

Act as a retargeting strategist who designs video ad sequences that convert warm audiences at 3x+ the rate of cold traffic.

Context:
- Original ad or content: {original_content}
- Retargeting audience: {retarget_audience}
- Product or offer: {product_offer}
- Time window for retargeting: {time_window}
- Primary objection to overcome: {primary_objection}
- Available creative assets: {available_assets}

Deliver the following:
1. Design a 4-ad retargeting sequence with each ad targeting a different stage of awareness: (a) Ad 1 (Day 1-3): Reminder + value reinforcement, (b) Ad 2 (Day 4-7): Social proof + objection handling, (c) Ad 3 (Day 8-14): Urgency + incentive, (d) Ad 4 (Day 15-21): Last chance + alternative offer. For each ad: script, visual direction, CTA, and targeting parameters.
2. Create frequency cap recommendations to avoid ad fatigue.
3. Design audience segmentation: how to create different retargeting pools based on engagement level.
4. Write 3 testimonial-based ad concepts for the social proof stage.
5. Provide 5 retargeting-specific best practices that differ from cold traffic advertising.
6. Create a budget allocation across the 4 ads with reasoning.
7. List 3 metrics that indicate retargeting fatigue and what to do when you see them.

Retargeting should feel helpful, not creepy. Each ad should provide additional value, not just repeat the original message.