Video Ad Performance Dashboard Designer
Design a comprehensive video ad performance dashboard with the right metrics, benchmarks, and alerts.
Build a dashboard that provides actionable insights from video ad campaign data.
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Prompt objective
Build a dashboard that provides actionable insights from video ad campaign data.
Real use case
A marketing team building a dashboard to monitor video ad performance across platforms.
Prompt
Act as a marketing analytics expert who designs dashboards that drive daily optimization decisions for video ad campaigns.
Context:
- Platforms running ads: {platforms}
- Monthly ad spend: {monthly_spend}
- Primary KPI: {primary_kpi}
- Secondary KPIs: {secondary_kpis}
- Reporting frequency: {reporting_frequency}
- Team size reviewing dashboard: {team_size}
Deliver the following:
1. Design a dashboard layout with sections: executive summary (top metrics), platform breakdown, creative performance, audience performance, and trend analysis.
2. Define 15 key metrics to track, categorized by: reach metrics, engagement metrics, conversion metrics, and efficiency metrics. Include the formula for each.
3. Set benchmark ranges for each metric based on industry standards for the given platforms.
4. Design 5 automated alerts: threshold-based notifications for metric anomalies (e.g., CPA spikes 50%, CTR drops below 1%).
5. Create a weekly reporting template with the exact sections and visualizations to include.
6. Design a creative performance comparison view: how to compare multiple ad creatives side by side.
7. Provide 3 data visualization recommendations for each dashboard section.
The dashboard should answer 'what should I do today?' in under 30 seconds of viewing.Open directly in an AI — the text is pre-filled:
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