Negotiation Email Templates for Written Deal Conversations

Create a complete library of negotiation email templates for [COMPANY NAME], which sells [PRODUCT/SERVICE] with an average deal size of $[AMOUNT] to [TARGET SEGMENT].\n\n**Create templates for each scenario:**\n\n**1) Proposal Delivery Email:**\n- Subject line (3 variations)\n- Body: context, what's included, next steps\n- Tone: confident, not pushy\n\n**2) Follow-Up After Proposal Sent (No Response):**\n- Day 3 follow-up: value-add approach\n- Day 7 follow-up: gentle nudge with new information\n- Day 14 follow-up: concern-based approach\n\n**3) Responding to Price Reduction Request:**\n- Acknowledgment + value reinforcement\n- Alternative offers (scope reduction, payment terms)\n- When to hold firm vs. when to negotiate\n\n**4) Counter-Offer Response:**\n- Professional acknowledgment\n- Data-driven response to their counter\n- Maintaining relationship while protecting margins\n\n**5) Creating Urgency (Ethical):**\n- Deadline-based urgency\n- Capacity-based urgency\n- Incentive-based urgency\n\n**6) Handling Competitor Comparison:**\n- Acknowledgment without bashing\n- Differentiation points\n- Invitation to compare apples-to-apples\n\n**7) Final Close Email:**\n- Summary of agreed terms\n- Clear next steps\n- Enthusiasm + professionalism\n\n**8) Walk-Away Email (when deal is lost):**\n- Graceful exit\n- Door open for future\n- Request for feedback\n\n**For each template:**\n- Complete email copy\n- 2 subject line variations\n- When to use it\n- What to customize\n- Tone guidelines\n\nInclude a negotiation email style guide (do's and don'ts).