B2B Sales Objection Handling Playbook: 15 Most Common Objections

Create an objection handling playbook for [COMPANY NAME], which sells [PRODUCT/SERVICE] with an average deal size of [AMOUNT] to [DECISION-MAKER PROFILE] in the [INDUSTRY] segment.\n\n**For each objection, provide:**\n- The exact objection (how the prospect phrases it)\n- What it really means (real objection vs. smoke screen)\n- Recommended technique (feel-felt-found, isolation, reframing, boomerang)\n- Template response (word for word)\n- Follow-up question to regain control\n- Real-world example of overcoming it\n\n**Price Objections (4):**\n1) \"It's too expensive\"\n2) \"Competitor X does it for less\"\n3) \"We don't have budget right now\"\n4) \"We need at least [X]% off\"\n\n**Timing Objections (3):**\n5) \"Now isn't the right time\"\n6) \"We'll evaluate next quarter\"\n7) \"We're in the middle of another project\"\n\n**Authority Objections (3):**\n8) \"I need to check with my partner/director\"\n9) \"The one who decides this is [OTHER ROLE]\"\n10) \"I need to take this to the committee\"\n\n**Need Objections (3):**\n11) \"We already have an in-house solution\"\n12) \"I'm not sure we need this right now\"\n13) \"We're happy with our current vendor\"\n\n**Trust Objections (2):**\n14) \"I've never heard of your company\"\n15) \"What if it doesn't work for our case?\"\n\n**Decision Matrix:**\n- When to push vs. when to back off\n- When to offer concessions vs. hold your ground\n- Red flags that the deal is lost (signs to disqualify)\n\nAll responses in [TARGET LANGUAGE], professional and respectful tone.