Video Follow-Up Messages Using Loom for Higher Engagement

Create a video follow-up system using Loom (or similar tool) for [COMPANY NAME], selling [PRODUCT/SERVICE] to [TARGET SEGMENT].\n\n**1) When to Use Video Follow-Ups:**\n- After proposal delivery (walkthrough)\n- After demo (recap of key points)\n- When text follow-ups are being ignored\n- For complex explanations that are hard to write\n- To build personal connection with remote prospects\n\n**2) Video Types and Scripts:**\n\n**Type A — Proposal Walkthrough (60-90 seconds):**\n- Opening: \"Hi [NAME], I just sent over the proposal and wanted to walk you through the key points...\"\n- Body: 3 key highlights from the proposal\n- Close: \"Any questions, just reply to this email or let's schedule a quick call\"\n\n**Type B — Value-Add Follow-Up (45-60 seconds):**\n- Opening: \"Hi [NAME], I came across this and thought of our conversation...\"\n- Body: Share insight, article, or idea\n- Close: \"Would love to hear your thoughts\"\n\n**Type C — Check-In (30-45 seconds):**\n- Opening: \"Hi [NAME], just checking in on where things stand...\"\n- Body: Genuine question about their process\n- Close: \"No pressure, just want to make sure I'm being helpful\"\n\n**3) Loom Best Practices:**\n- Camera on vs. screen share only\n- Background and lighting setup\n- Speaking pace and energy\n- Thumbnail optimization\n- Email subject lines for video messages\n\n**4) Integration with Follow-Up Sequence:**\n- Which touchpoints to replace with video\n- When to combine video + text\n- Tracking video views and engagement\n\n**5) Metrics:**\n- View rate vs. open rate\n- Response rate from video vs. text\n- Average video length that performs best\n- Time investment vs. return\n\nInclude 5 complete video scripts with timestamps.