5-touchpoint post-meeting follow-up sequence

Create a post-meeting follow-up sequence for [COMPANY NAME], which sells [PRODUCT/SERVICE] to [DECISION-MAKER PROFILE] in [SEGMENT], with a sales cycle of [DURATION].\n\n**Touchpoint 1 — Same day (within 2 hours of meeting):**\n- Channel: email\n- Objective: executive summary of the meeting\n- Required content:\n  - Recap of the 3 main pain points mentioned\n  - Solutions discussed (tied to the pain points)\n  - Agreed next steps with dates\n  - Promised materials (if attached: ROI calculator, etc.)\n- Tone: professional and appreciative\n- Complete template ready to customize\n\n**Touchpoint 2 — Day 3:**\n- Channel: WhatsApp or LinkedIn\n- Objective: add value without demanding a response\n- Content: send a relevant insight, article, or data point related to the discussion\n- Sample message (short, 2-3 lines)\n\n**Touchpoint 3 — Day 7:**\n- Channel: email\n- Objective: reinforce urgency with new information\n- Content: case study from similar client + question about their internal decision process\n- Template with A/B testable subject line\n\n**Touchpoint 4 — Day 12:**\n- Channel: phone call or video message\n- Objective: maintain human connection\n- Call script (1 minute) or personalized video message outline\n- Key question: \"What do we need to move forward?\"\n\n**Touchpoint 5 — Day 18:**\n- Channel: email\n- Objective: propose a deadline or special condition (if applicable)\n- \"Last call\" template that doesn't seem desperate\n- Alternative: propose a smaller next step (pilot, POC, workshop)\n\n**General Rules:**\n- Never send a follow-up that doesn't add new value\n- Minimum personalization required per touchpoint\n- When to stop: sequence closure criteria\n- How to log each interaction in CRM\n\nTone: [CONSULTATIVE / FRIENDLY / FORMAL]. Adapt as appropriate for your market.