E-E-A-T Framework for YMYL Sites
Implements Experience, Expertise, Authoritativeness, and Trustworthiness signals for health, finance, and legal sites.
Strengthen E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals to improve rankings in YMYL niches where Google requires verifiable credentials.
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Prompt objective
Strengthen E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals to improve rankings in YMYL niches where Google requires verifiable credentials.
Real use case
DrFinanças, a personal finance blog with 300 articles, experienced a 60% traffic drop after Google's Helpful Content Update. Articles were written by freelance writers with no financial credentials, no author pages, and no references to official sources like CVM (Brazil's Securities Commission) or Banco Central (Central Bank).
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Prompt
Implement a complete E-E-A-T framework for the site [SITE URL], in the YMYL niche of [NICHE: health/finance/legal/insurance], to recover or improve rankings following Google's quality updates. **Phase 1 — Current E-E-A-T audit:** Evaluate the site on each pillar (rating 1-10): **Experience:** - Do authors demonstrate practical experience in the topic? - Are there first-person accounts, real case studies, demonstrations? - Does the content go beyond what any generic search would return? **Expertise:** - Who are the authors? Do they have verifiable credentials (MD, CPA, JD, CFA)? - Do complete author pages exist with bio, photo, links to professional profiles? - Is content reviewed by subject matter experts? **Authoritativeness:** - Is the site cited by other industry publications? - Do authors have media presence, speaking engagements, publications? - Are there partnerships with recognized institutions? **Trustworthiness:** - Are privacy policy, terms of service, about us, and contact accessible? - HTTPS and security certificates in place? - Official sources cited? (FDA, SEC, FDA equivalent regulators, Central Bank equivalent) - Business registration visible? Physical address? **Phase 2 — Implementation plan:** 1) **Author pages (required):** - Complete template: name, photo, credentials, 200-word bio, links (LinkedIn, professional directories, credential verification) - Schema Person markup for each author - Visible byline on all articles linking to author page 2) **Editorial process:** - Add 'Reviewed by [SPECIALIST]' with link to profile - Visible publication date and last-updated date - 'Sources' section at end of each article linking to primary sources - YMYL disclaimer where applicable 3) **Institutional pages:** - About Us with history, team, mission (business registration, real address) - Transparent editorial policy - Contact with multiple channels (email, phone, form) 4) **External signals:** - Author profiles on authority platforms (LinkedIn, ResearchGate, industry directories) - Mention credentials in guest posts and interviews - Seek mentions in authoritative industry publications **Phase 3 — Technical implementation:** - Schema markup: Organization, Person, Article (with author), MedicalWebPage/FinancialProduct if applicable - Structured data testing for all pages - Author sitemap **Phase 4 — Monitoring metrics:** - Organic traffic on YMYL pages (before/after) - Positions for competitive YMYL keywords - Core Web Vitals as a trust signal - Expected recovery timeline: [NUMBER] months Deliver the framework with templates ready for implementation.
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How to use this prompt
- 1Replace the key placeholders first: SITE URL, NICHE: health/finance/legal/insurance, SPECIALIST, NUMBER.
- 2Replace any bracketed placeholders like [this] with your own context.
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