Strategy to Win Featured Snippets and People Also Ask Positions
Identifies featured snippet opportunities and optimizes existing content to capture position zero on Google.
Capture featured snippets (position zero) and People Also Ask positions for strategic keywords, dramatically increasing organic visibility without climbing traditional rankings.
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Prompt objective
Capture featured snippets (position zero) and People Also Ask positions for strategic keywords, dramatically increasing organic visibility without climbing traditional rankings.
Real use case
JusBrasil News, a legal portal with 800 articles, ranks in positions 2-5 for 120 keywords that have featured snippets—but has captured none of them. SEMrush shows that 85% of these snippets are paragraphs and lists that could be easily targeted with targeted optimizations.
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Prompt
Create a complete strategy to win featured snippets and People Also Ask positions for the site [SITE URL], in the [NICHE] niche. **Phase 1 — Opportunity mapping (SEMrush):** - Export from SEMrush all keywords where the site ranks in positions 1-10 and have an active featured snippet - Classify by snippet type: paragraph, list (ordered/unordered), table, video - Identify keywords with featured snippets the site does NOT rank for but COULD (based on thematic relevance) - Prioritize by: volume × ease of capture (already in top 5 = easier) **Phase 2 — Optimization by snippet type:** **For paragraph snippets:** - Reformulate the answer section in 40-60 words - Place directly after an H2/H3 formatted as a question - Start with: '[KEYWORD] is...' or '[KEYWORD] is defined as...' **For list snippets:** - Convert content into an HTML list (ol/ul) under a descriptive H2 - 5-8 items with consistent openings (all verbs or all nouns) - Include more items than the current snippet (Google will show 'More items...') **For table snippets:** - Format data in an HTML table with clear headers - 3-5 columns, 5-10 rows - Comparative or informational data **For People Also Ask:** - Create an FAQ section with Schema FAQ markup - Answer each question in 2-3 direct sentences - Include the exact questions that appear in PAA **Phase 3 — Implementation:** For the [NUMBER] priority pages, provide: - Page URL - Target keyword for the snippet - Snippet type to target - Exact optimized copy (ready-to-publish copy) - Required Schema markup **Phase 4 — Monitoring:** - Tracking tool: SEMrush Position Tracking with 'Featured Snippet' filter - Verification frequency: weekly - Dashboard: snippets won, lost, contested - Goal: win [NUMBER] featured snippets in [TIMEFRAME] Deliver the opportunity spreadsheet and optimized copy ready for implementation.
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How to use this prompt
- 1Replace the key placeholders first: SITE URL, NICHE, KEYWORD, NUMBER.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
- 5Save your best-performing prompts so they are easy to reuse later.
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