Topic Cluster Architecture with Pillar Pages to Dominate a Niche
Plans a thematic content structure with interconnected pillar pages for topical authority.
Create a content architecture based on topic clusters that demonstrates topical authority to Google, dominating SERPs for a complete set of niche keywords.
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Prompt objective
Create a content architecture based on topic clusters that demonstrates topical authority to Google, dominating SERPs for a complete set of niche keywords.
Real use case
CryptoFácil, a cryptocurrency education portal for beginners, wants to dominate Google for the topic 'investing in cryptocurrencies'. Currently, they cover the subject in a scattered way with 40 disconnected articles. Ahrefs shows that competitors like InfoMoney and Mercado Bitcoin have structured clusters with 80+ interconnected articles.
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Prompt
Develop a complete topic cluster architecture for [WEBSITE/COMPANY NAME], in the [NICHE] niche, aiming to dominate '[MAIN TOPIC]' on Google in [TARGET REGION]. **Phase 1 — Semantic universe mapping:** Using SEMrush Keyword Magic Tool and Ahrefs Keywords Explorer: - Identify the complete keyword universe for '[MAIN TOPIC]' (minimum 200 keywords) - Group by search intent: informational, navigational, transactional, comparison - Group by subtopic (natural clusters) - Search volume, KD (keyword difficulty), and CPC for each keyword **Phase 2 — Cluster structure (minimum 5):** For each cluster, define: **Pillar Page** (pillar content, 3,000-5,000 words): - Optimized title - Main keyword (high volume, medium-high KD) - Complete outline (H2/H3) - Format: definitive/comprehensive guide **Cluster Pages** (8-15 per cluster, 1,500-2,500 words each): - Title and target keyword for each article - Keyword volume and KD - Ideal format: how-to, listicle, comparison, case study, FAQ - Link to the pillar page (suggested anchor text) - Links between related cluster pages **Phase 3 — Pillar page content briefs:** For each pillar page, provide a complete brief: - Target keyword and secondary keywords (5-10) - Top 5 competitor analysis (gaps and opportunities) - Detailed outline with H2, H3, and points to cover in each section - Target word count - Required internal links (from and to) - Featured snippet opportunities - CTAs and conversion elements **Phase 4 — Editorial calendar:** - Production order prioritized by: quick wins (low KD + reasonable volume) first - Publication schedule: [NUMBER] articles/week - Dependencies: pillar page published before cluster articles - Goal: complete topical coverage in [NUMBER] months Deliverables: visual hub-and-spoke structure and complete editorial calendar.
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