B2B Sales Objection Handling Playbook: 15 Most Common Objections

Create an objection handling playbook for [COMPANY NAME], which sells [PRODUCT/SERVICE] with an average deal size of [AMOUNT] to [DECISION-MAKER PROFILE] in the [INDUSTRY] segment.

**For each objection, provide:**
- The exact objection (how the prospect phrases it)
- What it really means (real objection vs. smoke screen)
- Recommended technique (feel-felt-found, isolation, reframing, boomerang)
- Template response (word for word)
- Follow-up question to regain control
- Real-world example of overcoming it

**Price Objections (4):**
1) "It's too expensive"
2) "Competitor X does it for less"
3) "We don't have budget right now"
4) "We need at least [X]% off"

**Timing Objections (3):**
5) "Now isn't the right time"
6) "We'll evaluate next quarter"
7) "We're in the middle of another project"

**Authority Objections (3):**
8) "I need to check with my partner/director"
9) "The one who decides this is [OTHER ROLE]"
10) "I need to take this to the committee"

**Need Objections (3):**
11) "We already have an in-house solution"
12) "I'm not sure we need this right now"
13) "We're happy with our current vendor"

**Trust Objections (2):**
14) "I've never heard of your company"
15) "What if it doesn't work for our case?"

**Decision Matrix:**
- When to push vs. when to back off
- When to offer concessions vs. hold your ground
- Red flags that the deal is lost (signs to disqualify)

All responses in [TARGET LANGUAGE], professional and respectful tone.