Influencer Marketing Strategy and ROI Framework

Act as an influencer marketing director. Create a comprehensive influencer marketing strategy for [BRAND NAME] in the [INDUSTRY] sector.

Context:
- Annual revenue: R$ [AMOUNT]
- Available influencer budget: R$ [AMOUNT]/quarter
- Target audience: [DEMOGRAPHICS + PSYCHOGRAPHICS]
- Primary goal: [AWARENESS / SALES / APP DOWNLOADS / LEADS]
- Past influencer experience: [DESCRIBE]

Deliver the following:

1) **Influencer Tier Strategy**: Define the ideal mix across tiers:
   - Nano (1K-10K followers): role, expected cost, volume
   - Micro (10K-100K): role, expected cost, volume
   - Macro (100K-1M): role, expected cost, volume
   - Mega (1M+): role, expected cost, volume
   - Recommended budget allocation percentages

2) **Creator Selection Framework**: A scoring system (1-10) evaluating:
   - Audience authenticity (fake follower detection criteria)
   - Engagement rate benchmarks by tier
   - Content quality and brand alignment
   - Past brand partnership performance
   - Audience demographic match

3) **Partnership Models**: Compare 4 collaboration types with pros, cons, and ideal use cases:
   - One-off sponsored posts
   - Ambassador programs (3-12 months)
   - Affiliate partnerships (commission-based)
   - Co-created product lines

4) **Contract and Brief Template**: Key clauses to include (deliverables, usage rights, exclusivity, FTC/CONAR compliance, payment terms, performance bonuses).

5) **Campaign Workflow**: Step-by-step process from outreach to content approval to posting to reporting.

6) **ROI Measurement Framework**: Track beyond engagement — include:
   - Trackable links and promo codes per creator
   - Sales attribution methodology
   - Brand lift measurement (surveys, search volume)
   - Cost per acquisition by influencer tier
   - Long-term value of influencer-acquired customers

7) **Risk Management**: Crisis protocols for influencer controversies, content guidelines, and backup creator pool.