Marketing Plan for Digital Product Launch
Complete framework for pre-launch, launch, and post-launch phases for info products.
Create a detailed marketing timeline for a digital product launch, designed for the Brazilian infoproduct market ecosystem with seed-launch methodology.
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Prompt objective
Create a detailed marketing timeline for a digital product launch, designed for the Brazilian infoproduct market ecosystem with seed-launch methodology.
Real use case
[EXPERT NAME], a [PROFESSION] with [NUMBER] followers on Instagram, is launching their first online course called '[COURSE NAME]' priced at [PRICE] and needs a strategy that generates at least [TARGET SALES] sales.
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Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Plan a complete digital launch for [PRODUCT NAME], a [TYPE: course/mentorship/ebook] in the [NICHE] space priced at [PRICE], targeting [AUDIENCE]. The expert has [NUMBER] followers on [PRIMARY PLATFORM] and an email list of [NUMBER] contacts. **Phase 1 — Pre-Launch (21 days before):** - Organic warming strategy (stories, reels, lives) - Pre-launch email sequence (5 emails) - Waitlist landing page - Authority content (3 posts/week) - Strategic partnerships and collaborations **Phase 2 — Launch (7 days):** - Launch event (CPL, masterclass, or challenge) - Sales sequence (7 emails) - Remarketing ads (Meta + Google) - Urgency and scarcity triggers - Real-time social proof **Phase 3 — Post-Launch (14 days):** - Downsell offer for non-buyers - New student onboarding - Testimonial collection - Metrics analysis and learnings Include estimated paid media budget and conversion targets per stage.
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- 1Replace the key placeholders first: PRODUCT NAME, TYPE: course/mentorship/ebook, NICHE, PRICE.
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