Channel Matrix by Funnel Stage for B2B
Maps ideal channels for each stage of the B2B sales funnel.
Define which digital marketing channels should be prioritized at each funnel stage (top, middle, bottom) for B2B companies.
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Prompt objective
Define which digital marketing channels should be prioritized at each funnel stage (top, middle, bottom) for B2B companies.
Real use case
[COMPANY NAME], a SaaS company offering [PRODUCT/SERVICE] with an annual average deal size of [AMOUNT], is spreading a [BUDGET] monthly budget across 7 different channels without knowing which one actually generates Sales Qualified Leads (SQLs).
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Prompt
Create a detailed channel matrix by funnel stage for [COMPANY NAME], a B2B company in the [INDUSTRY] sector with an average deal size of [AMOUNT] and a sales cycle of [DURATION]. **For each funnel stage:** 1) **Top of Funnel (Awareness)**: - 3 priority channels with justification - Ideal content type per channel - Tracking metrics - Suggested investment (% of budget) 2) **Middle of Funnel (Consideration)**: - 3 priority channels - Nurturing formats (webinar, case study, comparison) - MQL → SQL qualification criteria 3) **Bottom of Funnel (Decision)**: - Conversion channels - Deal acceleration tactics - Segmented remarketing 4) **Post-Purchase (Expansion)**: - Upsell/cross-sell strategies - Referral program - NPS and advocacy initiatives Include B2B market benchmarks for each channel. Consider that the decision-making audience includes [DECISION-MAKER TITLE/ROLE].
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