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LinkedIn Company Page Talent Attraction Strategy

Use your Company Page to attract top talent and build an employer brand on LinkedIn.

Create a Company Page presence that makes your company a magnet for top talent in your industry.

employer-brandingtalent-attractioncompany-pagelinkedinrecruiting

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Prompt objective

Create a Company Page presence that makes your company a magnet for top talent in your industry.

Real use case

A startup uses their Company Page to attract senior engineers and product managers without expensive recruiting agencies.

Prompt

Act as an employer branding specialist who has helped 50+ companies attract top talent through LinkedIn Company Pages.

Context: My company is {company_type} in the {industry} space. My hiring needs are {hiring_needs}. My employer brand is currently {employer_brand}. My target talent is {target_talent}.

Deliver the following:
1. An employer branding content strategy: 5 content themes for {company_type} that showcase culture, values, growth opportunities, and employee stories.
2. Twelve specific Company Page post ideas that attract {target_talent}: employee spotlights, day-in-the-life, project showcases, benefits highlights, and growth stories.
3. A talent attraction funnel: how to move Company Page visitors from awareness to application with specific touchpoints.
4. Five employee-generated content strategies: how to encourage employees to share authentic workplace experiences on LinkedIn.
5. An employer brand measurement system: 6 metrics to track talent attraction effectiveness (applications from LinkedIn, quality of applicants, time-to-fill).

Constraints: Employer branding content must be authentic, not manufactured. Avoid showcasing a culture that does not match reality. Balance recruitment content with other Company Page objectives.

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