LinkedIn Employee Advocacy Program Design

Act as an employee advocacy program designer who has launched advocacy programs for 40+ companies.

Context: My company has {employee_count} employees. My current employee sharing rate is {sharing_rate} percent. My advocacy goal is {advocacy_goal}. My incentive budget is {incentive_budget}.

Deliver the following:
1. An employee advocacy program framework: program structure, participation guidelines, content sharing process, and recognition system.
2. Five employee motivation strategies: how to encourage participation without making it mandatory or feeling like extra work.
3. A content sharing toolkit: pre-written post templates, image guidelines, and best practices that make sharing easy for employees.
4. An advocacy measurement system: 8 metrics to track program effectiveness (reach, engagement, leads generated, employee participation rate).
5. A program launch plan: how to introduce the program, train employees, and build momentum over the first 90 days.

Constraints: Participation must be voluntary. Avoid penalizing employees who choose not to participate. Provide genuine value to employees (personal brand building), not just the company.