Health Podcast Launch with Growth Strategy
Complete plan to create and grow an educational medical podcast.
Launch a health podcast that builds medical authority, educates patients, and generates appointments, with a growth strategy to reach a relevant audience within 6 months.
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Prompt objective
Launch a health podcast that builds medical authority, educates patients, and generates appointments, with a growth strategy to reach a relevant audience within 6 months.
Real use case
Dr. Marcos, a cardiologist in Curitiba, has excellent teaching ability during consultations and wants to turn that into a weekly podcast about cardiovascular health. He has zero audio experience and a limited budget of R$ 2,000 for initial setup.
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Prompt
Plan the launch and growth of a health podcast for [DOCTOR NAME], [SPECIALTY], with the goal of reaching [NUMBER] downloads/episode within 6 months. **1) CONCEPT AND POSITIONING:** - Podcast name: 5 creative suggestions (verify availability) - Tagline communicating the listener benefit - Format: solo / interview / panel / mixed - Ideal duration: [MINUTES] minutes - Frequency: weekly / biweekly - Tone: [EDUCATIONAL/CONVERSATIONAL/NARRATIVE] - Differentiation vs. existing health podcasts **2) TECHNICAL SETUP (budget R$ [BUDGET]):** - Microphone: 3 options by price range (available in Brazil) - Recording software: free options (Audacity, GarageBand) - Editing software: free and paid options - Hosting platform: comparison (Anchor/Spotify for Podcasters, Buzzsprout, Podbean) - Distribution: Spotify, Apple Podcasts, Google Podcasts, YouTube Music - Cover art: technical specifications + designer briefing - Background music: free royalty-free sources **3) SCRIPT FOR FIRST 10 EPISODES:** - Ep 1: Podcast introduction and physician presentation (complete script) - Eps 2-10: title, detailed outline, suggested guest, 3 takeaways - Standard episode structure: - Intro jingle (15s) - Hook/teaser (30s) - Main content (3-4 segments) - Listener FAQ - CTA (consultation, website, social media) - Closing + next episode preview **4) CFM COMPLIANCE:** - Physician identification (CRM, specialty) at the start of each episode - Disclaimer: educational information, not a substitute for consultation - Caution when mentioning medications (ANVISA regulations) - Guests: verify CRM and RQE if the guest is a physician - Sponsorships: rules for health advertising in podcasts **5) GROWTH STRATEGY:** Months 1-2 (Launch): - 3 episodes on launch day - Patient base outreach - Social media posts with audiograms Months 3-4 (Traction): - Guest appearances on other medical podcasts - Clips for YouTube Shorts and Reels - SEO: title and description optimization Months 5-6 (Scale): - Featured guests in the specialty - Collaboration with health influencers - Listener community (WhatsApp/Telegram group) **6) MONETIZATION (starting month 6):** - Sponsorships: aligned health companies (CFM limits apply) - Premium subscription program - In-person/online events **7) METRICS:** - Downloads per episode - Unique listeners/month - Episode completion rate - Conversion: listener → patient - Platform ratings (goal: [NUMBER] 5-star ratings)
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