Concierge MVP with Scalable Manual Operations
Designs a concierge MVP where the service is delivered manually for maximum learning.
Structure a Concierge MVP that delivers real value to early customers through manual processes, enabling deep learning about the problem before automating.
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Prompt objective
Structure a Concierge MVP that delivers real value to early customers through manual processes, enabling deep learning about the problem before automating.
Real use case
NutriPlan wants to create an AI-powered meal planning app. Instead of spending [BUDGET] on development, the founder—a nutritionist—will serve the first 20 customers manually via WhatsApp, simulating what the app experience would be, charging [PRICE]/month to validate willingness-to-pay.
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Prompt
Design a Concierge MVP for [STARTUP NAME], which intends to offer [FINAL PRODUCT/SERVICE] but will start delivering value manually.\\\\\\\\n\\\\\\\\n**Context:**\\\\\\\\n- Ideal final product: [DESCRIPTION]\\\\\\\\n- Target audience: [AUDIENCE]\\\\\\\\n- Target price for final product: $[AMOUNT]\\\\\\\\n- Manual service capacity: [NUMBER] concurrent clients\\\\\\\\n- Available tools: WhatsApp, Google Sheets, Notion, email\\\\\\\\n\\\\\\\\n**1) Manual Experience Design:**\\\\\\\\n\\\\\\\\n*Customer journey (step-by-step):*\\\\\\\\n- How the customer discovers the service\\\\\\\\n- Onboarding process (initial form, welcome call)\\\\\\\\n- Core service delivery (frequency, channel, format)\\\\\\\\n- Follow-up touchpoints\\\\\\\\n- Feedback and NPS collection\\\\\\\\n\\\\\\\\n*What to simulate from the final product:*\\\\\\\\n- Features that will be done manually (list)\\\\\\\\n- What the customer perceives vs. what happens behind the scenes\\\\\\\\n\\\\\\\\n*What NOT to do in the concierge:*\\\\\\\\n- Features that can wait\\\\\\\\n- Premature automation\\\\\\\\n\\\\\\\\n**2) Backend Operations:**\\\\\\\\n- Daily operator workflow (time-blocking)\\\\\\\\n- Message templates for each touchpoint\\\\\\\\n- Control spreadsheets (clients, deliveries, metrics)\\\\\\\\n- Quality checklist per delivery\\\\\\\\n- Estimated time per client per week\\\\\\\\n\\\\\\\\n**3) Pricing and Monetization:**\\\\\\\\n- Concierge price (typically [PERCENTAGE]% of final price)\\\\\\\\n- Justification: early adopter discount, exclusive access, direct feedback\\\\\\\\n- Payment model: bank transfer or payment link (Stripe/Mercado Pago for Brazilian market)\\\\\\\\n\\\\\\\\n**4) Learning Metrics:**\\\\\\\\n- 10 questions the concierge must answer\\\\\\\\n- Minimum acceptable NPS\\\\\\\\n- Month 1 → Month 2 retention rate\\\\\\\\n- Most requested features (to prioritize in real product)\\\\\\\\n- Time per client (to calculate automation viability)\\\\\\\\n\\\\\\\\n**5) Graduation Criteria:**\\\\\\\\n- When to stop the concierge and start building\\\\\\\\n- Which processes to automate first (highest volume + lowest complexity)\\\\\\\\n- Transition plan: concierge → semi-automated → product\\\\\\\\n\\\\\\\\n**6) Concierge Risks:**\\\\\\\\n- Founder burnout (limit client count)\\\\\\\\n- Manual experience vs. final product (expectation gap)\\\\\\\\n- Personal dependency (how to document for delegation)
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