Feedback and NPS Survey Email Automation
Automated feedback collection emails that gather customer insights at key journey moments.
Create an automated feedback system that collects NPS scores, product feedback, and improvement suggestions at optimal moments in the customer journey.
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Prompt objective
Create an automated feedback system that collects NPS scores, product feedback, and improvement suggestions at optimal moments in the customer journey.
Real use case
A SaaS company with 5,000 users has never systematically collected feedback. They want to implement NPS surveys and product feedback emails to guide their product roadmap and identify at-risk customers.
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Prompt
Create a feedback and NPS survey email automation for [COMPANY NAME], a [PRODUCT/SERVICE TYPE] with [NUMBER] active users. **Survey Touchpoints:** **1) Post-Onboarding Survey (Day 14):** - Trigger: User completed onboarding - Type: CSAT (Customer Satisfaction) - Question: 'How would you rate your onboarding experience?' - Scale: 1-5 stars - Follow-up: Open text for suggestions - Action: Low scores trigger CSM outreach **2) NPS Survey (Day 30, then quarterly):** - Trigger: 30 days after signup, then every 90 days - Question: 'How likely are you to recommend [PRODUCT] to a friend?' - Scale: 0-10 - Follow-up: 'What's the main reason for your score?' - Actions by score: - 9-10: Referral request + thank you - 7-8: Engagement nurturing - 0-6: CSM alert + recovery sequence **3) Feature Usage Survey (after key feature adoption):** - Trigger: User uses [FEATURE] for the first time - Question: 'How helpful was [FEATURE] for your workflow?' - Scale: 1-5 - Follow-up: 'What would make it better?' **4) Churn Risk Survey (after inactivity):** - Trigger: No login for 14+ days - Question: 'Is everything okay? How can we help?' - Open-ended - Action: Personal outreach from CSM **For Each Survey:** - Email subject line (3 variations) - Survey question and format - Follow-up email based on response - Internal alert configuration **Reporting:** - NPS calculation and trend tracking - CSAT by feature/touchpoint - Response rate optimization - Action item tracking from feedback Include all survey email templates and an NPS dashboard template.
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