Abandoned Cart Recovery for E-commerce
Automated 4-email sequence to recover lost sales from abandoned carts, with conditional logic based on cart value.
Create a cart recovery flow that maximizes recovery rate using strategic timing, personalization, and progressive incentives based on order value.
At a glance
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Prompt objective
Create a cart recovery flow that maximizes recovery rate using strategic timing, personalization, and progressive incentives based on order value.
Real use case
ModaBella, a women's fashion e-commerce store with an average order value of $189, has a 76% cart abandonment rate and no active automations. They estimate losing $280,000/month in recoverable sales.
Customize these fields first
Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Create a complete abandoned cart recovery flow for [ECOMMERCE NAME], operating in the [SEGMENT] segment, with an average order value of $[AMOUNT].
Context:
- Current abandonment rate: [PERCENTAGE]%
- Monthly revenue: $[AMOUNT]
- Platform: [PLATFORM: Shopify/VTEX/Nuvemshop/WooCommerce/Tray]
- Email tool: [TOOL: Klaviyo/Mailchimp/RD Station/ActiveCampaign]
- WhatsApp integration: [YES/NO]
**4-email sequence with conditionals:**
**Email 1 — 1 hour post-abandonment (Gentle reminder):**
- Subject line: 3 variations featuring product name
- Body: Product image + cart details
- Tone: Helpful, not pushy ("You left something behind?")
- CTA: Return to cart (direct link with UTM)
- Personalization: Name + abandoned product + price
**Email 2 — 24 hours (Social proof):**
- Subject line: 3 variations with soft urgency
- Body: Product reviews + "X people purchased today"
- Add: Guarantee, easy returns, shipping (remove objections)
- CTA: Complete purchase
- Conditional: Do NOT send if already purchased
**Email 3 — 48 hours (Incentive):**
- **Conditional logic based on cart value:**
- Cart < [LOW_VALUE]: Free shipping
- Cart [LOW_VALUE]-[HIGH_VALUE]: 10% off
- Cart > [HIGH_VALUE]: 15% off + free shipping
- Subject line: 3 variations with clear incentive
- Body: Offer + countdown timer (24h validity)
- CTA: Use exclusive coupon
- Dynamic coupon: Unique per user (prevent reuse)
**Email 4 — 72 hours (Final notice):**
- Subject line: 3 variations with scarcity
- Body: "Last chance" + limited stock (if applicable)
- Include: Related products (cross-sell)
- Dual CTA: Buy original or browse similar items
- Conditional: Do NOT send if engaged with Email 3
**WhatsApp complement (if available):**
- Message 1 (2 hours): Product photo reminder
- Message 2 (36 hours): Exclusive coupon via WhatsApp
- Meta-approved template (HSM format)
**Technical settings:**
- Trigger: Added to cart without checkout within 1 hour
- Exit condition: Purchase completed at any stage
- Frequency cap: 1 flow per user every 30 days
- Exclusion: VIP customers (differentiated treatment)
**Benchmark metrics:**
- Expected recovery rate: 5-12%
- Revenue recovered per email
- Flow ROI vs. tool costOpen directly in an AI — the text is pre-filled:
How to use this prompt
- 1Replace the key placeholders first: ECOMMERCE NAME, SEGMENT, AMOUNT, PERCENTAGE.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
- 5Save your best-performing prompts so they are easy to reuse later.
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