Referral Program Design for E-commerce: Viral Growth Engine
Create a customer referral program that incentivizes existing customers to bring new buyers, with optimized reward structures, tracking, and viral loop mechanics.
Design a referral program that generates sustainable word-of-mouth growth, with compelling incentives for both referrer and referee, seamless sharing experience, and fraud prevention.
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Prompt objective
Design a referral program that generates sustainable word-of-mouth growth, with compelling incentives for both referrer and referee, seamless sharing experience, and fraud prevention.
Real use case
A skincare brand with high customer satisfaction (NPS 68) has no referral program. Their customers naturally recommend products to friends, but there's no system to track or incentivize these referrals, leaving growth on the table.
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Prompt
Design a referral program for [STORE NAME], a [NICHE] e-commerce store with [NUMBER] customers and average order value of $[AMOUNT].\\\\\\\\n\\\\\\\\n**Reward Structure:**\\\\\\\\n\\\\\\\\nOption A — Double-sided reward:\\\\\\\\n- Referrer: $[AMOUNT] credit or [%] off next purchase\\\\\\\\n- Referee: $[AMOUNT] off first purchase\\\\\\\\n- Best for: balanced incentive, fair perception\\\\\\\\n\\\\\\\\nOption B — Tiered rewards:\\\\\\\\n- 1 referral: $[AMOUNT]\\\\\\\\n- 3 referrals: $[AMOUNT] + free shipping for 3 months\\\\\\\\n- 5 referrals: $[AMOUNT] + exclusive product\\\\\\\\n- 10 referrals: VIP status + [PREMIUM REWARD]\\\\\\\\n\\\\\\\\nOption C — Points-based:\\\\\\\\n- [NUMBER] points per successful referral\\\\\\\\n- Points redeemable for: discounts, products, exclusive access\\\\\\\\n\\\\\\\\n**Sharing Mechanisms:**\\\\\\\\n- Unique referral link\\\\\\\\n- Referral code (shareable via any channel)\\\\\\\\n- One-click sharing: WhatsApp, email, social media\\\\\\\\n- Pre-written messages for each channel\\\\\\\\n- QR code for in-person sharing\\\\\\\\n\\\\\\\\n**Program Communication:**\\\\\\\\n- Post-purchase email: \\\\\\\\
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