Loyalty and Cashback Program for E-commerce
Build a points system, cashback structure, and exclusive benefits program that drives customer retention and increases lifetime value.
Design a loyalty program that boosts repeat purchase rates and customer LTV, optimized for consumer behavior that favors cashback and progressive discounts.
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Prompt objective
Design a loyalty program that boosts repeat purchase rates and customer LTV, optimized for consumer behavior that favors cashback and progressive discounts.
Real use case
BelezaViva Online has 45,000 registered customers but only 18% make repeat purchases. CAC has risen 35% in the past year while average LTV sits at $120. They need a program that lifts repeat purchases to 35% and LTV to $200.
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Prompt
Design a loyalty program for [STORE NAME], a [NICHE] e-commerce store with [NUMBER] registered customers and a [%] repeat purchase rate.\\\\\\\\n\\\\\\\\n**Business data:**\\\\\\\\n- Average order value: [CURRENCY][VALUE]\\\\\\\\n- Average purchase frequency: [X] times/year\\\\\\\\n- Current LTV: [CURRENCY][VALUE]\\\\\\\\n- CAC: [CURRENCY][VALUE]\\\\\\\\n- Gross margin: [%]\\\\\\\\n- Platform: [PLATFORM]\\\\\\\\n\\\\\\\\n**1) Program model:**\\\\\\\\n- Comparison: points vs cashback vs tiers vs hybrid\\\\\\\\n- Recommendation for the [NICHE] niche with justification\\\\\\\\n- Suggested program name (3 options)\\\\\\\\n- Visual identity (colors, icons, concept)\\\\\\\\n\\\\\\\\n**2) Earning mechanics:**\\\\\\\\n- Base rule: [CURRENCY][X] spent = [Y] points/cashback\\\\\\\\n- Signup bonus: [VALUE]\\\\\\\\n- Birthday bonus: [VALUE]\\\\\\\\n- Referral bonus: [VALUE] for referrer + [VALUE] for referred\\\\\\\\n- Multipliers: special categories, holidays\\\\\\\\n- Non-purchase actions: product reviews, social follows, profile completion\\\\\\\\n\\\\\\\\n**3) Redemption mechanics:**\\\\\\\\n- Minimum redemption: [VALUE] points / [CURRENCY][VALUE] cashback\\\\\\\\n- Redemption options: discount, free shipping, exclusive products, experiences\\\\\\\\n- Points expiration: [MONTHS]\\\\\\\\n- Cashback rule: % of order as credit for next purchase\\\\\\\\n\\\\\\\\n**4) Tiers (if applicable):**\\\\\\\\n- Tier 1 (Bronze): base benefits\\\\\\\\n- Tier 2 (Silver): starting at [CURRENCY][VALUE]/year — extra benefits\\\\\\\\n- Tier 3 (Gold): starting at [CURRENCY][VALUE]/year — premium benefits\\\\\\\\n- Tier-exclusive benefits: free shipping, early access, VIP support\\\\\\\\n\\\\\\\\n**5) Program communication:**\\\\\\\\n- Explainer page on store (wireframe)\\\\\\\\n- Welcome email to program\\\\\\\\n- Notifications for points earned/expiring\\\\\\\\n- Site widget (points balance)\\\\\\\\n- Monthly communication calendar\\\\\\\\n\\\\\\\\n**6) Gamification:**\\\\\\\\n- Monthly challenges (\\\\\\\\
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- 1Replace the key placeholders first: STORE NAME, NICHE, NUMBER, CURRENCY.
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