Persuasive Case Study Using the Situation-Complication-Resolution (SCR) Framework
Transforms client results into case studies that function as sales assets using the McKinsey SCR framework.
Create case studies that generate 3x more RFP requests than the current factual version, turning data into persuasive narrative.
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Prompt objective
Create case studies that generate 3x more RFP requests than the current factual version, turning data into persuasive narrative.
Real use case
The e-commerce agency GrowthCommerce has 12 case studies with impressive results (8x ROAS, tripled revenue) but presents the data in bullet points without context. The case studies generate few conversions because they don't tell the story behind the numbers.
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Prompt
Write a persuasive case study for [YOUR COMPANY NAME] using the SCR (Situation-Complication-Resolution) framework for client [CLIENT NAME] in the [INDUSTRY] sector. Case study data: - Client: [NAME + DESCRIPTION] - Key metric before: [VALUE] - Key metric after: [VALUE] - Project duration: [DURATION] - Service delivered: [WHAT WAS DONE] - Client investment: [RANGE — if shareable] **Structure the case study in 6 narrative sections:** 1) **Context That Generates Identification (Situation):** - Describe the client's company: size, market, stage - Include details the target reader will recognize as similar to their own situation - Goal: the prospect reading should think 'that's me' 2) **The Invisible Problem (Complication):** - What was wrong and why previous solutions failed - Financial and emotional consequences - The question the client was asking before finding you - Narrative tension: what was at stake? 3) **The Turning Point (Decision):** - How the client found you (referral, search, channel) - What set you apart from competitors they considered - Decision moment and initial expectations 4) **The Execution (Resolution):** - What was done (avoid jargon — explain for the decision-maker, not the technician) - Key steps and strategic decisions - Challenges during execution and how they were solved - Suggested visual timeline 5) **The Results (Proof):** - Before vs. After with exact numbers - Calculated ROI (when possible) - Featured main metric (quote card) - Unexpected secondary results 6) **The Client's Voice (Testimonial):** - Real quote or testimonial template - 3 questions to collect a strong testimonial - Suggestion: 60-second video with the client **Deliver in 3 versions:** - Full case study (600–900 words) — website page - Condensed version (150 words) — LinkedIn/Instagram carousel - One-liner (1 sentence) — for ads and emails Tone: [DATA WITH NARRATIVE / STORYTELLING WITH CREDIBILITY]. Balance emotion and evidence.
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