Hero's Journey Brand Story Adapted for 'About Us' Pages
Transforms your brand history into a compelling narrative using Joseph Campbell's 12-stage Hero's Journey framework.
Create an 'About Us' page that generates emotional connection with visitors and increases time-on-page by 3x compared to the current corporate version.
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Prompt objective
Create an 'About Us' page that generates emotional connection with visitors and increases time-on-page by 3x compared to the current corporate version.
Real use case
The specialty coffee brand Wild Grain has an incredible origin story (founder left a corporate career to grow coffee in the savanna) but the current About page has 3 generic paragraphs with an average 12-second time-on-page.
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Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Write the complete brand story for [BRAND NAME] for the 'About Us' page, using the Hero's Journey structure adapted for brand narrative.
Brand information:
- Founder: [NAME] — [BRIEF BACKGROUND]
- Year founded: [YEAR]
- Problem that inspired creation: [ORIGINAL PAIN POINT/FRUSTRATION]
- Turning point: [WHAT MADE THEM START]
- Obstacles faced: [REAL CHALLENGES]
- Notable achievements: [MILESTONES]
- Current mission: [PURPOSE]
- Client count/impact: [METRICS]
**Structure the narrative in 7 blocks (adapted from the 12 stages):**
1) **The Ordinary World** (opening with identification):
- Describe the setting before the brand existed
- The reader should see themselves in the story
- Tone: 'Have you ever felt that [COMMON PAIN]?'
2) **The Call** (the problem nobody was solving):
- What the founder noticed was wrong in the market
- Personal frustration that became the mission
3) **The Reluctance** (why it almost didn't happen):
- Fears, doubts, social pressure
- Humanize the founder (vulnerability creates connection)
4) **The Mentor/Catalyst** (what made them act):
- Event, person, or insight that changed everything
- The 'I can't accept this anymore' moment
5) **The Journey** (building the solution):
- Concrete obstacles (financial, technical, personal)
- Iterations and learnings
- Values that formed along the way
6) **The Transformation** (the brand today):
- What the brand has achieved and stands for
- Real client impact (1-2 mini case studies)
- Numbers that tell the story
7) **The Invitation** (the reader becomes part of it):
- The mission continues and the client is part of it
- Emotional CTA: not 'buy,' but 'join'
**Deliver in 3 formats:**
- Long version (800-1,200 words) — dedicated page
- Medium version (300-400 words) — website section
- Short version (80-100 words) — social media bio
Tone: [INSPIRATIONAL/RAW AND AUTHENTIC/PROFESSIONAL WITH SOUL]. Avoid startup clichés ('disrupt,' 'innovate,' 'change the world'). Use human language.Open directly in an AI — the text is pre-filled:
How to use this prompt
- 1Replace the key placeholders first: BRAND NAME, NAME, BRIEF BACKGROUND, YEAR.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
- 5Save your best-performing prompts so they are easy to reuse later.
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