Comparison Page Copy (Us vs. Competitor) That Wins Deals
Creates fair but persuasive comparison pages that position your product as the superior choice.
Write comparison landing pages that capture search traffic from '[Your Product] vs [Competitor]' queries and convert comparison shoppers into customers.
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Prompt objective
Write comparison landing pages that capture search traffic from '[Your Product] vs [Competitor]' queries and convert comparison shoppers into customers.
Real use case
A project management tool notices that 30% of their trial signups come from '[Competitor] alternative' searches. They don't have comparison pages and are losing these high-intent visitors to competitor comparison pages.
Customize these fields first
Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Write a comparison landing page for [YOUR PRODUCT] vs. [COMPETITOR NAME] in the [CATEGORY] space. **Page structure:** **Hero Section:** - Headline: '[YOUR PRODUCT] vs. [COMPETITOR]: Which Is Right for You?' - Sub-headline: Quick answer for scrollers - CTA: 'Try [YOUR PRODUCT] Free' + 'See full comparison ↓' **Quick Answer Box:** - TL;DR comparison (3-4 sentences) - 'Choose [YOUR PRODUCT] if...' (3 bullets) - 'Choose [COMPETITOR] if...' (1-2 honest bullets) **Feature Comparison Table:** - 8-10 key features - Checkmarks and X marks - Your product's advantages highlighted - Be honest where competitor wins **Deep Dive — Where [YOUR PRODUCT] Wins (4-5 sections):** For each advantage: - Feature name - Why it matters (the 'so what?') - How [YOUR PRODUCT] does it better - Proof (screenshot, data, testimonial) **Where [COMPETITOR] Wins (1-2 sections):** - Honest acknowledgment - Why it doesn't matter for your target user - How you compensate **Pricing Comparison:** - Side-by-side pricing table - Value per dollar analysis - Hidden costs of competitor **Migration Section:** - 'Switching from [COMPETITOR]?' - Migration process (easy, supported) - Migration incentive (discount, free setup) **Social Proof:** - Testimonials from people who switched - 'Why we switched' quotes **Tone: Fair, factual, confident — not aggressive or dishonest.** Include Schema markup for comparison content.
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How to use this prompt
- 1Replace the key placeholders first: YOUR PRODUCT, COMPETITOR NAME, CATEGORY, COMPETITOR.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
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