Above-the-Fold Landing Page Structure for B2B SaaS
Defines copy and visual hierarchy for the hero section of landing pages targeting B2B software users with trial or demo CTAs.
Create the above-the-fold (hero) section that communicates the value proposition in 5 seconds and drives clicks on the primary CTA above 15%.
At a glance
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Prompt objective
Create the above-the-fold (hero) section that communicates the value proposition in 5 seconds and drives clicks on the primary CTA above 15%.
Real use case
The HR automation SaaS 'PeopleFlow' receives 3,200 visitors per month to their landing page but only 1.8% click 'Start Free Trial'. Their current headline is generic ('Simplify Your HR') and the CTA doesn't convey immediate value.
Customize these fields first
Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Write the complete copy for the above-the-fold (hero section) of the landing page for [SAAS NAME], a [FUNCTION] software for [TARGET AUDIENCE].
Product context:
- Main problem it solves: [PAIN POINT]
- Competitive differentiation: [DIFFERENTIATOR]
- Available social proof: [NUMBER] clients, [RESULT METRIC]
- Desired CTA: [FREE TRIAL/SCHEDULE DEMO/SEE PLANS]
- Voice and tone: [PROFESSIONAL/MODERN/FRIENDLY]
**Deliver all hero section elements:**
1) **Eyebrow text** (above the headline): Credibility badge (e.g., 'Trusted by 500+ companies')
2) **Main headline** (H1): Value proposition in 8-12 words — 3 variations
3) **Sub-headline**: Expands the headline with a specific, quantified benefit — 2 variations
4) **Primary CTA**: Button text (max 5 words) — 3 variations
5) **Secondary CTA**: Alternative link for those not ready (e.g., 'See how it works')
6) **Microcopy under CTA**: Reduces friction (e.g., 'No credit card required. Setup in 2 min.')
7) **Compact social proof**: Client logos + key metric
8) **Visual suggestion**: What the hero image/video/animation should show
**For each element, explain:**
- Why this approach works for B2B
- Which objection or hesitation it addresses
- Reference to SaaS landing pages using a similar pattern (Notion, Linear, Vercel, etc.)
**Rules:**
- Zero technical jargon in the headline (the CEO needs to understand it too)
- Value-driven CTA, not generic action ('Start saving' > 'Sign up')
- Test contrast: benefit vs. pain in the main headlineOpen directly in an AI — the text is pre-filled:
How to use this prompt
- 1Replace the key placeholders first: SAAS NAME, FUNCTION, TARGET AUDIENCE, PAIN POINT.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
- 5Save your best-performing prompts so they are easy to reuse later.
Next best step
Open the guide first, then branch only if you still need more.
A starter guide to the first prompt categories and patterns worth using when you need better output without prompt guesswork.
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