Push Notification Copy for Mobile App Engagement
Creates push notification copy that drives app opens without causing notification fatigue or uninstalls.
Write push notifications that achieve 8%+ tap-through rates while maintaining user satisfaction and minimizing opt-outs.
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Prompt objective
Write push notifications that achieve 8%+ tap-through rates while maintaining user satisfaction and minimizing opt-outs.
Real use case
A fitness app with 200K users sends daily push notifications but has a 12% opt-out rate and only 2.3% tap-through. Users complain about irrelevant and annoying notifications.
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Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Create a push notification copy library for [APP NAME], a [CATEGORY] app with [NUMBER] active users. **Notification types (create 3 variations each):** 1) **Re-engagement** (user hasn't opened in 3+ days) 2) **Achievement celebration** (milestone reached) 3) **Personalized recommendation** (based on behavior) 4) **Time-sensitive offer** (limited-time deal) 5) **Social trigger** (friend activity, community update) 6) **Content drop** (new feature, lesson, or content) 7) **Streak/consistency reminder** (don't break the chain) 8) **Win-back** (user about to churn) **For each notification, provide:** - Title (max 30 characters) - Body text (max 60 characters) - Emoji usage (which one, where) - Deep link destination - Best send time - Personalization variables - Expected tap-through rate **Rules:** - Never send more than 1 notification per day per user - Always provide value, never just "come back" - A/B test every notification type - Include opt-out respect language in onboarding Deliver in a table format ready for implementation.
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How to use this prompt
- 1Replace the key placeholders first: APP NAME, CATEGORY, NUMBER.
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