AIDA Headlines for Infoproduct Sales Pages
Generates 20 headline variations using the AIDA framework (Attention, Interest, Desire, Action) for sales pages.
Create high-converting headlines that capture attention within the first 3 seconds and guide readers through an emotional journey toward clicking.
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Prompt objective
Create high-converting headlines that capture attention within the first 3 seconds and guide readers through an emotional journey toward clicking.
Real use case
A financial mentor is launching the course 'Financial Freedom in 12 Months' priced at $997 and needs headlines to exceed the current 2.3% conversion rate on the sales page, testing variations for cold traffic versus warm audiences.
Customize these fields first
Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Create 20 headlines using the AIDA formula for the sales page of [PRODUCT NAME], a [COURSE TYPE: course/mentorship/ebook/tool] in the [NICHE] niche, priced at $[AMOUNT], targeting [TARGET AUDIENCE]. Key product details: - Primary problem solved: [PRIMARY PAIN POINT] - Promised transformation: [DESIRED OUTCOME] - Time to result: [TIMELINE] **For each headline, explicitly apply AIDA:** - **A (Attention)**: Disruption element — surprising statistic, provocative question, or bold statement - **I (Interest)**: Connect with the persona's specific pain or desire - **D (Desire)**: Paint the picture of the achieved result - **A (Action)**: Implicit or explicit micro-CTA within the headline itself **Organize the 20 headlines into 4 groups of 5:** 1) **Pain-based** (e.g., 'Tired of...') 2) **Result-based** (e.g., 'How [PERSONA] achieved...') 3) **Curiosity-based** (e.g., 'The method that...') 4) **Social proof-based** (e.g., 'More than [NUMBER] have...') **For each headline, include:** - Complete headline (max. 15 words) - Complementary sub-headline (max. 25 words) - Dominant psychological trigger used - Rating of 1-5 for cold traffic vs. warm traffic - A/B test suggestion (which element to vary) Tone of voice: [FORMAL/CONVERSATIONAL/URGENT]. Avoid clichés like 'discover the secret' or 'revolutionary method'. Use natural language.
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How to use this prompt
- 1Replace the key placeholders first: PRODUCT NAME, COURSE TYPE: course/mentorship/ebook/tool, NICHE, AMOUNT.
- 2Replace any bracketed placeholders like [this] with your own context.
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Open the guide first, then branch only if you still need more.
A starter guide to the first prompt categories and patterns worth using when you need better output without prompt guesswork.
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