Ad Headline Generator for Google Performance Max Campaigns
Creates optimized headline sets for Google Performance Max asset groups.
Produce headline variations that perform well across Google's Performance Max asset groups, adapting to different audience signals and placements.
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Prompt objective
Produce headline variations that perform well across Google's Performance Max asset groups, adapting to different audience signals and placements.
Real use case
An e-commerce brand running Performance Max campaigns has 'Good' asset strength but wants to reach 'Excellent' by providing more headline variety and better audience-specific messaging.
Customize these fields first
Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Create a complete set of headlines for a Google Performance Max campaign for [BRAND NAME] selling [PRODUCT/SERVICE] at $[PRICE]. **Required asset group headlines:** - 5 short headlines (max 25 characters) - 5 long headlines (max 90 characters) **For each headline, include:** - The headline text - Character count - Primary psychological trigger - Which audience signal it targets - Placement where it works best (Search, Display, YouTube, Gmail) **Organize by audience signal:** - Signal 1: [AUDIENCE SEGMENT 1] — 3 headlines - Signal 2: [AUDIENCE SEGMENT 2] — 3 headlines - Signal 3: [AUDIENCE SEGMENT 3] — 2 headlines - Signal 4: [AUDIENCE SEGMENT 4] — 2 headlines **Also provide:** - 5 description lines (max 90 characters each) - 3 business name variations - 2 logo image text suggestions - Asset group naming convention Follow Google Ads policies: no excessive punctuation, no all caps, no trademark violations.
Open directly in an AI — the text is pre-filled:
How to use this prompt
- 1Replace the key placeholders first: BRAND NAME, PRODUCT/SERVICE, PRICE, AUDIENCE SEGMENT 1.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
- 4Combine multiple prompts in one conversation when you need a richer output.
- 5Save your best-performing prompts so they are easy to reuse later.
Next best step
Open the guide first, then branch only if you still need more.
A starter guide to the first prompt categories and patterns worth using when you need better output without prompt guesswork.
If this prompt is close but not quite right, generate variants next. If the job is recurring, move into the course library after the guide.
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Explore other prompt categories
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