Re-engagement Email Sequence for Lapsed Subscribers
Creates a 4-email win-back sequence for subscribers who haven't engaged in 90+ days.
Recover lapsed subscribers with a progressive re-engagement sequence that either reactivates them or cleanly removes them from the list.
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Prompt objective
Recover lapsed subscribers with a progressive re-engagement sequence that either reactivates them or cleanly removes them from the list.
Real use case
A meal kit delivery service has 28,000 subscribers who haven't ordered in 90+ days. Their current re-engagement is a single 'We miss you' email with 2% recovery rate. They need a more strategic approach.
Customize these fields first
Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Create a 4-email re-engagement sequence for [COMPANY NAME] targeting subscribers inactive for [90/120/180] days. **Email 1 — 'We've Changed' (Day 0):** - Subject: Focus on what's new, not what they've missed - Content: 3-5 improvements since they left - Tone: Exciting, not guilty - CTA: 'See what's new' - No discount **Email 2 — 'Here's What You're Missing' (Day 5):** - Subject: FOMO-driven - Content: Popular items/features they haven't experienced - Social proof: what other customers love - CTA: 'Come back and try [SPECIFIC ITEM]' **Email 3 — 'Special Offer Just for You' (Day 10):** - Subject: Exclusive offer - Content: Personalized incentive (discount, free shipping, bonus) - Urgency: Valid for 7 days only - CTA: 'Claim your offer' **Email 4 — 'Is This Goodbye?' (Day 17):** - Subject: Honest and direct - Content: 'We'll stop emailing you unless you want to hear from us' - Dual CTA: 'Stay subscribed' vs. 'Unsubscribe me' - If they stay: tag as reactivated - If they don't respond: remove from list in 7 days **For each email:** - Subject line (3 variations) - Complete copy - Design recommendation - Expected recovery rate **Post-sequence:** - Automatic removal criteria - List hygiene impact - Deliverability improvement projection
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How to use this prompt
- 1Replace the key placeholders first: COMPANY NAME, 90/120/180, SPECIFIC ITEM.
- 2Replace any bracketed placeholders like [this] with your own context.
- 3Add extra background information when you want more tailored results.
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