B2B Cold Email Sequence Using the AIDA Framework for Outbound Prospecting
A 4-email cold outreach sequence for B2B prospecting with scalable personalization and strategic follow-ups.
Build cold email templates that achieve 45%+ open rates and 8%+ response rates in B2B outbound sales campaigns.
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Prompt objective
Build cold email templates that achieve 45%+ open rates and 8%+ response rates in B2B outbound sales campaigns.
Real use case
Performance marketing agency ScaleUp prospects marketing directors at e-commerce companies with monthly revenue above $100,000. Their current cold emails achieve 22% open rate and 1.3% response rate. The SDR sends 50 emails per day and needs templates that triple responses.
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Prompt
Create a 4-email B2B cold sequence for [COMPANY NAME], which sells [SERVICE/PRODUCT] to [DECISION-MAKER JOB TITLE] at [INDUSTRY] companies of [SIZE/REVENUE]. Value proposition: [WHAT WE DELIVER] Brief success story: [CLIENT + RESULT] Desired CTA: [SCHEDULE CALL / RESPOND / WATCH VIDEO] **Email 1 — First Contact (Day 0):** - Subject line: personalized with company or pain point (max 6 words) - Opening: specific reference to prospect's company (website, LinkedIn, news) - Body: identified problem → result we deliver → proof (1 case study in 2 lines) - CTA: simple question requiring a 1-word answer (yes/no) - Maximum 100 words **Email 2 — Value-Driven Follow-Up (Day 3):** - Subject line: Re: [previous subject] — DO NOT change the thread - Content: share 1 relevant insight (data, article, benchmark) - Position it as help, not a sales pitch - CTA: 'Does this make sense for [PROSPECT'S COMPANY]?' - Maximum 80 words **Email 3 — Social Proof (Day 7):** - Compact case study: similar client → challenge → numerical result - Include screenshot or link to testimonial - CTA: schedule 15-minute conversation - Maximum 120 words **Email 4 — Breakup Email (Day 14):** - Tone: respect + doors open - Acknowledge timing may not be right - Offer low-commitment alternative (resource, free assessment) - CTA: 'If I'm wrong and this is relevant, let me know.' - Maximum 60 words **For Each Email, Include:** - 2 subject line variations for A/B testing - Personalization fields: [NAME], [COMPANY], [SPECIFIC_PAIN], [METRIC] - Ideal send time for your target market - What NOT to do (common cold email mistakes) **Compliance:** - Include an unsubscribe option in all emails - Avoid language that triggers spam filters - If targeting Brazil: ensure compliance with LGPD (Brazil's data protection law) legal basis for outreach
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How to use this prompt
- 1Replace the key placeholders first: COMPANY NAME, SERVICE/PRODUCT, DECISION-MAKER JOB TITLE, INDUSTRY.
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