Short Video Scripts (Reels/TikTok) for Ads Using Hook-Story-Offer Structure
15-60 second video scripts with a 3-act structure optimized for retention and conversion in short-form video ads.
Create video ad scripts that maintain 50%+ retention in the first 3 seconds and generate cost-per-result below industry average.
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Prompt objective
Create video ad scripts that maintain 50%+ retention in the first 3 seconds and generate cost-per-result below industry average.
Real use case
Skincare brand Dermavita wants to produce 8 ad videos per month for Meta and TikTok Ads. Currently they record without scripts and video completion rate is 8%. They need structured scripts that creators can film using a phone at home.
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Prompt
Write [NUMBER] short video scripts for ads for [BRAND NAME], product [PRODUCT NAME] in [CATEGORY], targeting [PERSONA]. Platforms: [INSTAGRAM REELS/TIKTOK/BOTH] Duration: [15/30/45/60] seconds Format: [UGC/TALKING HEAD/B-ROLL/MIXED] Who films: [CREATOR/FOUNDER/REAL CUSTOMER] **For each script, use the HOOK → STORY → OFFER structure:** **HOOK (0-3 seconds):** - Opening line (spoken) — max 12 words - Simultaneous visual action (what viewer sees) - Hook type: [question/shocking statement/demonstration/before-after/controversy] - On-screen text (overlay): yes/no + exact text **STORY (3-45 seconds):** - Full narration with timestamps - Suggested scene cuts (every 3-5 sec to retain attention) - Product demonstration (if applicable) - Proof: visual result, testimonial, comparison - Objection addressed mid-video **OFFER (final 5-15 seconds):** - Smooth transition to offer (natural, not abrupt) - What viewer gets by clicking - Spoken CTA + visual CTA (on-screen text) - Urgency (if applicable) **Technical elements:** - On-screen text: exact content for each overlay - Music/SFX: suggested type (trending sound vs. instrumental) - Thumbnails: suggested first frame - Captions: required (85% watch without sound) **For each script, include:** - Creator briefing (3 bullets: tone, energy, clothing) - Hook variation for A/B testing - Ideal audience: cold vs. warm - Primary platform: Reels vs. TikTok (tone adjustment) Overall tone: [AUTHENTIC/EDUCATIONAL/FUN/ASPIRATIONAL].
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