Responsive Google Search Ads with 15 Headlines and 4 Optimized Descriptions
Generates complete responsive search ads (RSA) with pinned headlines and extensions for maximum relevance across search queries.
Produce Google Search ads achieving an 'Excellent' Ad Strength rating, above-average CTR for the industry, and Quality Score 8+ for target keywords.
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Prompt objective
Produce Google Search ads achieving an 'Excellent' Ad Strength rating, above-average CTR for the industry, and Quality Score 8+ for target keywords.
Real use case
Online English school SpeakNow spends $3,500/month on Google Ads but their RSAs show 'Medium' Ad Strength and 3.2% CTR (industry average for education: 4.5%). Headlines are generic and descriptions fail to differentiate from competitors.
Customize these fields first
Replace the placeholders with your own context before you run the prompt. That usually improves the first output more than adding more instructions later.
Prompt
Create complete responsive search ads (RSA) for [COMPANY NAME], offering [PRODUCT/SERVICE] starting at [PRICE]. Target keywords: - [KEYWORD 1] (volume: [X]/month, CPC: $[Y]) - [KEYWORD 2] - [KEYWORD 3] - [KEYWORD 4] - [KEYWORD 5] Auction competitors: [COMPETITOR 1], [COMPETITOR 2] Competitive differentiator: [WHAT MAKES US UNIQUE] Landing page: [URL] **Create 2 ad groups, each with:** **15 Headlines (max 30 characters each):** - 3x with exact keyword match (improves relevance) - 3x with primary benefit (result for customer) - 2x with social proof (numbers, ratings) - 2x with offer/pricing (e.g., 'Starting at $X/Month') - 2x with competitive differentiator - 2x with CTA (action + urgency) - 1x with brand name **Indicate pins:** - Position 1: headline with keyword (required pin) - Position 2: headline with benefit (recommended pin) - Position 3: headline with CTA (optional pin) **4 Descriptions (max 90 characters each):** - Description 1: complete value proposition - Description 2: social proof + credentials - Description 3: offer + terms - Description 4: CTA + risk reversal (guarantee) **Extensions:** - 4 sitelinks with title + description - 4 callouts - 2 structured snippets - Price extension (if applicable) - Promotion extension (if applicable) **For each group, include:** - Ad Strength estimate - Suggested negative keywords (10) - Bid strategy recommendation - Landing page: what it needs to maintain high Quality Score
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How to use this prompt
- 1Replace the key placeholders first: COMPANY NAME, PRODUCT/SERVICE, PRICE, KEYWORD 1.
- 2Replace any bracketed placeholders like [this] with your own context.
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