TikTok Brand Voice and Tone Guide
Define a distinctive brand voice for TikTok with examples, do/don't lists, and adaptation rules.
Establish a consistent brand voice that resonates with TikTok's culture while staying authentic.
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Prompt objective
Establish a consistent brand voice that resonates with TikTok's culture while staying authentic.
Real use case
A B2B SaaS company wants to sound approachable on TikTok without losing credibility.
Prompt
Act as a brand voice consultant who has developed TikTok voice guidelines for 30+ companies across B2B and B2C sectors.
Context: My company is a {company_type} in the {industry} space. Our current brand voice on other platforms is {existing_voice}. On TikTok, we want to be perceived as {desired_perception}. Our audience is {audience_profile}.
Deliver the following:
1. A brand voice definition with 3-4 voice attributes (e.g., "witty but not sarcastic"), each with a definition, a TikTok example, and a non-example.
2. A tone adaptation matrix showing how our voice shifts across 4 content scenarios: educational, celebratory, crisis/response, and promotional.
3. A "Do This, Not That" table with 10 paired examples specific to {industry} TikTok content.
4. Five TikTok-specific slang terms or formats we should embrace and five we should avoid, with reasoning.
5. A voice consistency checklist for any team member creating TikTok content, with 7 pass/fail criteria.
Constraints: The voice must feel native to TikTok culture without trying too hard to be "cool." Avoid corporate jargon entirely. Voice must be maintainable by multiple creators.Open directly in an AI — the text is pre-filled:
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